Nicolle Thomason: Digital Marketing Coordinator in Seal Beach, CA

- Lead the lifecycle of digital campaign creation from creative development to execution for retention channels - Support daily business operations as it relates to email, SMS, and direct mail (where applicable) - Coordinate the design, development, and content creation for email, SMS, direct mail and more - Coordinate, execute and report on email acquisition and SMS strategies including on-site email acquisition and Facebook lead generation - Regularly research and maintain competitor analyses as it relates to customer relationship management - Communicate and document project status and strategic recommendations to team members on a regular basis; escalate issues accordingly via the appropriate channels - Manage schedules, assets, and overall project organization to ensure requirements and project deliverable dates are clearly communicated, understood and executed upon - Facilitate AB Testing, segmentation, and audience building - Identified KPIs and track performance metrics

-Marketed products using Instagram, YouTube, and other social media. -Created blogs for Marketing and Public Relations purposes. -Researched potential business partners for joint marketing campaigns. -Assisted with customer service. -Created promotional bracelet packs for potential representation. -Worked with charities to create partnerships