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Olabode Opeseitan: Board Chairman in Bakersfield, CA

Olabode Opeseitan

Board Chairman
Bakersfield | United States
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
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Work experience
Image SA&B Global Resources

SA&B Global Resources

Board Chairman | 04/2020 - Current

? Collaborates with the organisation's Directors to fine tune company's culture and structure. We are determined to build Africa's best tourism and hospitality infrastructure. ? Keep Board's priorities laser-focused on company's mission, vision and strategic direction. ? Influences directions of Board and encourages Board members to contribute maximally to company's growth through individual strengths.
Image World Press Conference in Paris

World Press Conference in Paris

Africa CEO Form in March | 08/2017 - 12/2020

? PR: Created a unique Public Relations plan to facilitate emergence of Globacom as most reported telecommunications company in Nigeria in print media (had a 17-month break between August 2017 and December 2020). For instance, in 2013, Globacom had 4485 mentions in newspapers in Nigeria (photos, stories, features), performing better than nearest competitor by 50%. ? PR: Orchestrated positive media coverage and deepened relationship with key media stakeholders in Nigeria, Ghana and Benin Republic. ? DIGITAL PR: Supervised effective communication of company's programmes and activities, using social media platforms for social listening and conveyance of important messages. Leveraged international newswire services to drive maximum mileage for Glo. A post in PR newswire on Glo's participation in Africa CEO Form in March 2019 had an audience view of 115.3 million. The story was picked by global platforms like Yahoo News. Leadership of Globacom was also validated by Meltwater, a social media monitoring and engagement software. In its report covering April 1 to April 30, 2019, it rated Glo as having highest total international reach of 38% among four major telecom operators in Nigeria. ? Tracked success of marketing campaigns and vetted reports of performance. Also led content creation processes. ? PR: Supervised execution and leveraging of a pan-Nigeria online talent competition, "Glo in 60 seconds". It reinforced perception of brand as an enabler while also projecting it as a lively and youth friendly company. ? PR: Managed effective leveraging of company's special activities in media such as Glo CAF Awards since 2005 in Nigeria, Ghana and Togo, World Press Conference in Paris in 2005 on Glo-CAF Player of the Year Award, launch of Glo network in Benin Republic in 2008 and Ghana in 2012, launch of new strapline Rule Your World in 2007 and Unlimited in 2013, key sponsorships such as X-Factor in 2013, Glo Naija Sings from 2010 to 2011, launch of Glo's 4G network in 2016, Total brand immersion and exposure during visit of Glo promo winners to Old Trafford, Manchester etc. These resulted in an advert equivalency value in excess of $10 million. ? PROMOTIONS: Led or played prominent part in activating the following promotions: Glo Text 4 Million Promo (Nigeria), Manchester United Promo (Nigeria) and Recharge to Stardom Promo (Nigeria). First Text 4 Million promo in 2009 made over N3 billion ($20 million). ? SPONSORSHIPS: Played a leading role in negotiation of renewed sponsorship of Glo Premier League in 2013 in Nigeria, renewed Nigerian National teams' sponsorship in 2011, sponsorship of Ghana's national team, Glo Naija Sings on DSTV, Big Friday Show on MTV Base etc., leading to substantial brand affinity. ? Joined Globacom November, 2003 as Manager PR and promoted to Head, PR in April, 2004.
Image Globacom Limited

Globacom Limited

Director, PR, Events & Promotions | 10/2010 - 03/2020

Core accomplishments
Image African Newspapers of Nigeria Plc

African Newspapers of Nigeria Plc

Editor, Tribune on Saturday | 10/1991 - 11/2003

? Worked assiduously to raise profile of publication by ensuring we had weekly exclusive stories, making publication competitive. ? Checked all stories for accuracy and fairness. Vetted headlines and approved stories for production. ? Delegated tasks for writers, interns and freelance correspondents. ? Planned editorial calendar and worked with sub editors to finalise specific stories and interview pieces. ? Set editorial direction and vision of the newspaper. ? Motivated 12 direct staff and all company's correspondents nationwide, thereby making Saturday Tribune attractive for all reporters to willingly contribute news stories, analyses and features. ? Ran profitable editions that contributed to company's overall profit margin.
Education history
Image Kennedy Space Centre

Kennedy Space Centre

Image Massachusetts Institute of Technology (MIT), Cambridge, Massachusetts, USA & Columbia Business Schoo

Massachusetts Institute of Technology (MIT), Cambridge, Massachusetts, USA & Columbia Business Schoo

Post Graduate Diploma in Digital Business | 2020 - 2020

Image Moshood Abiola Polytechnic

Moshood Abiola Polytechnic

Higher National Diploma in Mass Communication | 1989 - 1991

Image The Polytechnic

The Polytechnic

National Diploma in Mass Communication | 1986 - 1988

Image University of California, Haas School of Business

University of California, Haas School of Business

| 2020 - 2020

Image University of Ibadan

University of Ibadan

Masters in Managerial Psychology | 2000 - 2002

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1501 Lincoln Blvd.#1014 Venice, CA. 90291