Olivia Cayley: Marketing Event Coordinator – Creator of Fun in Snoqualmie Pass, WA

Olivia Cayley

Marketing Event Coordinator – Creator of Fun
Snoqualmie Pass | United States
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The Summit at Snoqualmie
Marketing Event Coordinator – Creator of Fun | 10/2018 - Current
• Represent The Summit at Snoqualmie as a leader in Washington state resorts to past, present, and future clients
• Developed and implemented an updated event program to simplify and organize the event planning process from start to finish.
• Coordinate public and private events at The Summit at Snoqualmie
• Managed and scheduled event staff and volunteers
• Quickly and accurately communicate with multiple different vendors, departments, and key individuals for the successful execution of events
• Audit marketing assets to ensure all marketing standards were upheld with external vendors for print and digital media
• Assist with copyright content for Summit at Snoqualmie website and consumer emails
• Assist with contributing content for social media posts to promote The Summit experience and convey up to date activities and conditions to guests.
• Submitted app notification requests to the Digital Marketing Manager regarding events and activities.
• Collected and audited certificates of insurance to ensure all COIs met company and United States Forest Service minimums
• Actively partner with Ski Patrol and Risk Management to ensure all event activities followed company guidelines
• Contribute and communicate important information to all departments at weekly leadership meetings and through all-mountain emails
• Maintain extensive knowledge of all mountain operations to accurately answer staff and guest questions/inquiries
• Negotiated brand partnership and sponsorship opportunities with outside vendors as appropriate for specific events
The Summit at Snoqulamie
Group Sales Coordinator | 12/2015 - 10/2018
• Responsible for coordinating catering, room rentals, and group activities for large groups up to 200+ guests
• Build invoices and collect payment for all Group Sales products, including Bulk Ticket, Bulk Ticket Season Pass accounts, Base Area Buyouts, and Day Group Sales accounts
• Accurately track revenue from group visits to ensure sales reach season goals
• Compose and distribute emails to a database of past and present Group Sales clients that contain important information regarding group sales products, mountain events, and activities.
• Solicits sales via phone and email, trade show, on-site presentations, member associations, and networking
• Compose and contribute to weekly Group Sales Department reports on current sales and activities regarding Group Sales
• Maintain open and clear communication with other departments at The Summit at Snoqualmie to accommodate group visits and select marketing events
• Responsible for weekly intermountain communication regarding upcoming Group Sales and Marketing Events
• Maintain extensive knowledge of mountain operations to accurately answer any guest questions
• Assist in planning, coordinating, and hosting large events and discounted specials for the general public
• Collect data by administering voluntary surveys from guests
The Summit at Snoqualmie
SnowSports Admin | 11/2013 - 12/2015
• Provided guests with excellent customer service
• Maintained and updated all SnowSports phone lines to ensure guests had access to the most current information regarding lesson programs
• Assist guest in booking ski and snowboard lesson within all lesson programs at The Summit at Snoqualmie
• Able to assist and troubleshoot guest problems regarding online sales system
• Answer guest questions regarding lesson programs, rentals, and basic resort information
• Proficient with SiriusWare point of sales program
• Responsible for entering and finalizing payroll for instructors within SnowSports Department
• Enthusiastically teach children and adults to ski
• Expect to maintain a fun and safe environment for lesson participants and the general public
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