Veronica Martinez: Marketing Professional in San Diego, California

-Determine pricing (MSRP and wholesale prices) and work cross functionally to achieve target margins -Drive planning process for season to ensure deadlines and goals are met; responsible for timely, productive meetings from initial planning to post season assessment -As category assumptions change, impacting revenue plans, facilitate the contingency planning process for identifying alternative paths to attain original goals -Provide as needed, ad hoc category analysis to support special projects and initiatives -Planned and organized weddings with budgets up to $100K and up to 250 guests -Communicated and worked closely with clients to ensure their requirements and goals were fully met -Curated relationships with caterers, florists, venues, and other vendors to guarantee quality -Build a start to finish excel spreadsheet timeline to execute each event with successful organization -Voted best wedding planning on ‘The Knot’ in 2022 and 2023

-Managed sales team to exceed million-dollar sales goal 4 years in a row -Money mapped to maximize business -Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness -Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment -Strong team player -Build category seasonal assortment plan using financial plans/budgets, design concepts, sales trends, inventory plans, marketing input, and competitive/industry research/trends -Partner with Sales and Planning to build seasonal assortments by channel to ensure target revenue goals are met -Curated emails and set up appointments to build and sustain client relationships -Led team in highest client information capture and net promoter scores -Successfully coordinated in store events bringing in $10,000 in one day

FEMX Quarters is a feminine Coworking and Event space in San Diego, CA. Female Empowerment Movement + Experiences. - Successfully spearheaded campaigns on social media platforms including Instagram, Pinterest, Facebook - Developed online marketing campaigns, effectively increasing followers by 1,000 in three months - Monitor online presence of company's brand and engaged with users, strengthening customer relationships -Utilized social media analytics tools, such as Hootsuit to track customer engagment and user data

-Recommend, select and help obtain merchandise based on customer’s needs and desires. -Place special merchandise orders for clients through other store locations and online. -Receive and process cash and credit payments and returns. -Open and Close the store, including counting registers and creating staff assignments and goals. -Ensure store appearance and merchandising is in compliance with ongoing market. -Work as a team to provide highest level of service and to exceed sales goals. -Maintain personal sales goal of $200 per hour worked.

-Processed online orders -Ensured clients received information on packages -Maintained inventory in store -Entered data for all outgoing product -Supported customers with any issues -Communicated amongst other stores

-Create store displays and window displays to ensure optimal presentation for customers. -Build and sustain customer relations- children relations. -Assist customers with questions, problems and complaints in person and via phone. -Motivate sales team to meet daily sales goals. -Check/ process inventory and create optimal placement on sales floor. -Maintain available payroll based on current revenue. -Kept store clean and stocked to maintain store standards.