Oriol Brull: Brand Activation Manager in New York, NY

• Establish event partnerships and lead event management and activation with Science In Sport partners. • Pre, during and post event communication as well as event execution, staff management and social media promotion. • Responsible for the creation of branding assets for events, including booth, promotional items and social media promotions. • Recruitment and management of US Ambassador Program with over 60 elite athletes across cycling, triathlon and running. Activate ambassador campaigns via social media, establish content programs, support at local events and assist in promoting the brand. • Recruitment, management and growth of teams program. Acting as lead on the opportunities with teams in their local markets to increase awareness and brand usage. Implement tracker and monthly newsletter to communicate with teams. Monitor social media activity for each club and implement Team of the Month initiative. • Assist in the development of retail operations in the North-East

• Assisted in management of social media accounts through the creation of content, social media strategies and creative ideas such as contests to increase engagement with client accounts. • Created and executed media relations strategies to connect with editors for client pitches, resulting in positive responses and exposure for the agency. • Assistance on projects for internal growth of GNFP Digital, including digital media, new business pitches, media relations and creation of new campaign ideas.

• Member of the opening team, contributor with the shop’s layout and creation of new menu items and upgrades. • Accommodate guests and anticipate their needs by providing excellent, Forbes Five Start quality service.

• Desktop and syndicated research to understand Hispanic consumer behavior, attitudes and media channel usage. • Evaluate paid digital campaigns and offer recommendations and optimizations.

• Assist in organizing client presentations, meetings and conference calls-drafts agendas, materials and conference reports. • Develop and launch social media strategy to generate awareness for Batten as well as create framework for new website.