Oskar Stucis: Director, Sr Brand Strategist in Denver, CO

Brand strategy, brand positioning, brand architecture, vision, mission definition Marketing strategy planning, marketing management, community outreach, social media, creative management, partner and agency relationships Consumer insights, consumer engagement, focus groups, interviews, qualitative and quantitative research

+ Increased employer brand and culture at a national quick serve restaurant chain. + Motivated team alignment and new ways-of-working across client organizations. + Enhanced value proposition and org alignment at a public-private partnership. + Influenced C-suite executives to drive market focus and organizational alignment.

+ Championed brand strategy development in B2C and B2B2C industries. + Inspired creative and executive teams in brand governance, execution. + Insight-led influence in multi-million brand to rethink their strategic orientation. + Fueled business growth through trend research and market intelligence.

Retail marketing and advertising qualitative and quantitative research, consumer insights, strategic planning, cross-agency leadership, integrated marketing communications Key clients: Buffalo Wild Wings, Gillette/P&G, Hooters, Miller Lite, MillerCoors portfolio of brands, Safeway, Target, Walmart, 7-Eleven • Led multi-agency teams to develop national Miller Lite summer and football advertising programs that revitalized the brand for the Millennial consumer and created the most tweeted brand with #ItsMillerTime • Repositioning MillerLite as the original light beer by leveraging the Millennial insight of authenticity. Initial results: outpaced competitors with sales up as much as 18% in some markets • Created retail advertising strategies, by leveraging turnkey consumer insights for multiple national accounts, across multiple channels to win at the point of purchase and through social media • Developed consumer and shopper profiles leading to more effective brand promotions and increased loyalty at Safeway, H-E-B, Buffalo Wild Wings • Led strategic thinking for alcohol category redesign at Target to establish the retailer as a credible destination for the Total Alcohol Beverages category • Developing a thorough understanding of the Millennial and Multicultural consumer via primary and secondary research that is transforming acquisition and regional advertising programs for Miller Lite brand and MillerCoors retail accounts • Led development of annual consumer and retail channel trend reports for presentation to MillerCoors and retail account marketing executives • Led creative development under the Disruption framework to break down conventions and unveil new solutions • Developed and managed proprietary agency tool, ShopPic, by partnering with 3rd party vendor Field Agent for shopper insight gathering, storing and strategic guidance • Authored proprietary research paper CheckOut and provided advertising industry thought leadership via ShopperCulture blog posts and social media

brand execution, product-brand strategies, trend watching and recommendations, competitive analysis and product line review, product development, sourcing, cross-functional team management, qualitative and quantitative research, shopper behavior, retail strategies, merchandise marketing Key brands: Canterbury, JustBasics, OfficeMax, Virtuo • Oversaw brand and product execution from multiple agencies and product manufacturing vendors • Redesigned visual retail and packaging design strategies for the paper category by understanding the shopper behavior and decision-making process • Led brand and product design of Virtuo brand. Reached $1 million in sales in year 1, surpassing sales targets • Developed branding and visual merchandizing strategy for Go Green retail concept and received nomination for RACie award recognizing retail innovation • Researched market trends and translated into retail strategies for design-based seasonal product collections such as Back-To-School and Back-To-Basics • Liaison and consultant for international brand initiatives including US, Australia, Canada and Mexico • Managed cross functional in-house teams, overseas suppliers, and third party agency and vendor resources • Led all research projects with 3rd party agencies including Market Vision Research and GravityTank

integrated marketing communications (IMC), PR and advertising strategies, consulting, marketing program execution, event management, youth marketing, celebrity endorsement and partnerships, corporate reputation management, sponsorship, product placement, media training, media relations, brand architecture, creative development, launch campaigns Key clients: Axe, Emporio Armani, GE Money, GF Ferre, Hanza Bakeries, Henkel, MasterFoods, Reckitt Benckiser, Unilever • Planned international Integrated Marketing Communications programs • Led execution of local advertising initiatives across multiple agencies in Latvia, Lithuania and Estonia • Introduced GE Money brand to Latvian market; developed and executed marketing communications strategy which resulted in leading market position and eventual buy-out by a local bank • Developed first national corporate reputation rankings which established brand measurement system. Rankings have become an annual industry highlight since 2005 • Created new reputation management consulting product, resulting in 15% of agency revenues