Pardeese Ehya: Director of Employee Experience in Redondo Beach, CA

Director of Employee Experience, DIRECTV, 2021-Present Spearheaded a strategic transformation of employee experience, communication, and retention that increased company valuation by $10M+, achieved a 70% increase in employee engagement, and reduced attrition from 10-20% to under 5%. Efforts led to our Most Loved Workplace Accreditation. Here’s how I lead these great accomplishments: • People Experience Delivery: Owned the full employee experience lifecycle, including recruitment, onboarding, retention, flight-risk mitigation, and exit processes, driving a holistic and seamless journey for employees. • Retention & Engagement Strategy: Designed and implemented a culture model and behaviors in collaboration with employees, using insights from employee focus groups to establish a "NorthStar" for the organization and foster a strong, engaging culture. • Learning & Development: Developed and implemented learning and development programs and leadership curriculum, directly aligned with the defined culture model and behaviors, to support employee growth and development. • Performance Frameworks & Client Advisory: Partnered strategically with the Talent and Performance Team to map the employee performance experience, identify gaps, and implement a new platform to enhance performance management. • Data-Driven Culture Management: Established a continuous learning and insights model for tracking culture progress, ensuring alignment with HR and company goals through yearly, quarterly, and monthly reporting. • Project Leadership: Led the creation and implementation of new projects to address identified gap areas, including Culture and Wellness programs. • Wellness Program Design & Implementation: Designed and launched a comprehensive wellness program, analyzing benefits engagement and opportunities to create a wellness framework, in partnership with Labor and Legal to ensure compliance. This resulted in a 10% increase in Union employee participation in physical exams and $3M in employee savings through preventive care.

Role: Lead retention offer strategy for AT&T. Synthesize call center, digital, and competitive data to understand customer behavior and solve customer concerns. Manage key call center KPIs and offer ROI. Biggest accomplishments: Decreased churn 2% YOY through launch of new call center group. Identified opportunity to drive down churn. Launched new call center group. Key daily contact for center optimization. Daily Responsibilities: • Data and Business Analytics: Align call center KPIs to retention goals. Create dashboards and reports to track campaign, offer, and test performance. Quickly adjust tests and offers to save more customers. • Behavior Models: Use key insights from tests for customer segmentation and to create behavior models. • New Data Sources: Identify new data sources to design tests to understand customer behavior. First to leverage Voice of Customer, call routing, and agent biography data to maximize customer experience. • Spend & Offer Strategy: Manage $100 million minimum quarterly. Save max customers for min spend. • Business Development: Create data-driven stories for executive buy-in and investment (Forecasting, Legal, Product, Finance, and Call-Centers). Align KPIs with call center with retention and loyalty goals.

Role: Product hierarchy analysis, brand strategy, sku rationale , competitive product analysis Biggest accomplishment: Directly contributed to winning Cars 3 license: Created new product line hierarchy

Role: Product, Brand and Co-Brand strategy with focus on licensing partnerships Biggest accomplishment: Launched 10 new global stores which generated 5 new licensing agreements

Role: Product, Brand and Co-Brand strategy with focus on licensing partnerships Biggest accomplishment: Launched 10 new global stores which generated 5 new licensing agreements