Parker Meek: Art Director | Freelance in San Clemente, CA

Valuing clients by creating original designs and developing storytelling for the future. Communicating content such as brand development, custom logos, print & digital media, social media and website design. Making your brands message heard and the design impactful. CLIENTS: The Tiger Woods Foundation, The Surfer's Journal, The Golfer's Journal, Creative Circle, SDA Creative, Phat-Mojo, Sunsets Inc., Illuminent and Red Rattler

Lead Marketing Designer for Dakine at Marquee Brands. Driving large scale campaign creative across all platforms from conception to launch. Collaboration with internal teams to concept original ideas for ongoing seasonal projects and campaigns. Provide UX/UI best practice to insure the brands story telling and consumer experience is impactful and makes a connection. Direction on seasonal product and lifestyle photography for e-commerce, retail and social media. Seasonal trend forecasting for tomorrows future while maintaining brand guidelines across all projects and assets. Manage and organize creative calendar to meet all deadlines. Manage and provide videographers graphics and direction for output. Other responsibilities: catalogs, brand books, retail POP, logos & icons, paid social and asset management.

Design and develop content creation for all channels and platforms. Creating visual designs ensuring all content is consistent with brand standards and core. Collaborate with internal marketing teams to concept and develop assets for e-commerce, social, retail marketing and weekly custom newsletters. Build print & digital layouts; catalogs, look books, line sheets, and marketing decks/briefs

Lead designer for three outdoor brands under TEN: The Enthusiast Network (SUP Magazine, Canoe & Kayak Magazine and Kayak Fish Magazine). Primary responsibility to design editorial and digital layouts for 16 magazine issues annually. Create logo and icon conception, marketing collateral, direction on lifestyle and studio photography. Collaborate with events and marketing teams on award shows and paddle sports events. Responsible for all marketing material, web banners and branding. Manage freelance designers to build advertorial print and web assets