Patrice Sklencar: in Yorba Linda, CA

• Formulated corporate marketing, corporate branding and public relations strategic planning initiatives for an eCommerce technology provider, while managing multiple projects simultaneously and achieving business objectives within budget and in a timely manner. • Developed long and short range integrated marketing plans to increase market share and profitability. . • Implemented and managed marketing campaigns, public relations campaigns and strategic partnerships including eCommerce platforms, agencies, media and third-party vendors. • Supported a professional sales staff in a dynamic environment, including development, control and modification in real-time of all sales collateral, web content and sales slide decks. • Developed and executed an array of events designed to raise the company’s profile and develop and foster customer relationships. • Continuously monitored the market and technology categories to anticipate best areas of opportunity for the corporate brand, identifying those key differentiators and crafting messaging methods to convey them.

• Developed and implemented comprehensive vendor marketing plans, managing vendor coop/MDF and represented Ingram Micro in marketing related business meetings. • Supported a remote sales and business development team to hit revenue targets and achieve objectives. • Created marketing plans that incorporated all aspects of marketing including print advertising, direct mail, electronic marketing, training programs, telemarketing and sales awareness. Maintained and monitored marketing profitability goals and created and presented program ROI. • Managed various teams of associates supporting technology vendors, marketing program development and support with a strong commitment to team building and staff development. • Developed and managed sales, vendor, customer and executive events, as well as customer appreciation programs. • Supported the sales and executive team in the creation of key messaging, divisional presentations and presentation materials. • Led a 5 member Ad Sales team supporting one of Ingram Micro’s largest customers to gain vendor support for advertising objectives and events while creating a continuous and consistent revenue stream for both. • Created public and community relations activities to highlight Ingram Micro’s participation in industry and proprietary events and activities. • Managed representation and participation in an international trade show, working with company offices in 10 countries to achieve group and individual targeted goals. • Accelerated through the ranks based on proven campaign management, sales-team partnership and leadership, strategic planning and new market and program development skills.

• Developed monthly promotional marketing plans designed to maximize inventory turn and profitability. • Managed and directed agency creation of print, direct mail and radio advertising. • Maintained annual budget and co-op spending to support company sales goals and objectives. • Managed support staff of two focusing on in-store events and public and community relations. • Served as the Marketing representative on company executive board.

• Created grand opening marketing plans for the Courtyard by Marriott brand to include sales engagement, client management, and grand opening events and related promotional and community involvement activity. • Managed and maintained yearly budget for grand openings, promotional activities and sales engagement. • Worked with creative agency to develop collateral and support materials for pre-event, post-event and grand opening activities. • Managed two associates dedicated to event and public relations support. • Directed monthly sales team meetings, providing sales tracking updates and goals.

• Managed center wide promotional and advertising calendar for regional shopping center. • Directed print and radio advertising, in-center activities and direct mail campaign to drive shopping center traffic. • Managed annual marketing budget and maintained center owner’s budget tracking system.