Patricia Lapadula: Brand Manager / Web Graphic Designer in Santa Monica, CA

- Manage all brand visuals for the USC Annenberg School for Communication and Journalism - Approve look and feel of website designs, graphics, and ad messaging to comply with University guidelines - Create strategic visual messaging for the school. - Design user-interface concepts for websites, mobile web and apps. - Design all types of print materials including posters, programs, ads and banners. - Manage web and print projects with internal groups or outside vendors.- Hire, supervise and manage the work of multiple student workers.

- Designed websites, logos and print marketing material for private businesses and non-profits. - Front-end development of websites using HTML, CSS & jquery. - Developed Wordpress themes to match chosen designs and functionality. - Designed and coded email newsletters.- Tested all websites before final launch and created reports for the development team.

- Designed page layouts and graphics for printed, daily newspaper. - Created data-driven infographics and multimedia pieces. - Worked well in a fast-paced, deadline-driven environment. - Photographed and edited material for printed and online publication.