Patrick Flynn: Strategic Marketing | Brand Building in Costa Mesa, California

• Manage all aspects of email marketing strategy, including segmentation, personalization, and performance optimization. • Led two full-scale CRM migrations, including platform audits, implementation, and training. • Built global email templates and a centralized style guide to support marketing, sales, CX, and dealer teams. • Drive lifecycle marketing initiatives, including customer journeys, onboarding flows, and a global welcome kit. • Own lead reporting and strategy, delivering weekly insights to sales and execs while leading a cross-department task force to improve lead quality. • Launched CSAT survey tools and privacy-compliant engagement workflows to improve customer experience and retention. • Co-led launch of the “Zero Stories” brand content initiative, aligning owned media strategy with product storytelling.

• Built and executed global social media strategy, aligning brand storytelling with GTM milestones and product campaigns. • Drove YoY growth in engagement and doubled follower base across Instagram, Facebook, and LinkedIn. • Developed influencer collaborations, press outreach, and UGC programs to amplify brand voice and community reach. • Collaborated with cross-functional teams to ensure social strategy reinforced global brand direction.

• Led regional GTM strategy for new product launches, including dealer marketing and retail experience planning. • Developed consumer segmentation strategies to improve campaign targeting and performance. • Managed digital and retail programs across U.S. and Canadian markets, from campaign brief through execution. • Collaborated with sales and legal teams on promotional programs and incentive rollouts.

• Directed North American brand strategy for Vespa, Aprilia, and Moto Guzzi, aligning with global identity and priorities. • Oversaw creative development, brand partnerships, and regional messaging across all channels. • Managed press events and national brand activations to increase earned media and cultural relevance. • Worked closely with Italian HQ on brand evolution and product positioning specific to NA markets.

• Owned digital and content strategy across Ducati North America, aligning brand storytelling with Italy-based HQ initiatives. • Managed four corporate websites and multiple microsites in three languages, ensuring consistency with global brand standards and optimizing user experience across all digital platforms. • Directed social media efforts, achieving over 300% growth in followers, and increased community engagement through targeted content and strategic campaigns. • Managed all aspects of email marketing, including database segmentation and personalized content strategies, resulting in improved open and click-through rates. • Led the design, media planning, and execution of both online and print advertising campaigns, collaborating with vendors to maximize ROI. • Oversaw all branding and creative needs, ensuring alignment with Ducati's global brand vision while tailoring strategies to the North American market.