Patton Murray: VP Sales & Marketing in Park City, UT

As a recent start-up, my current role is to develop a sustainable business model with potential for scale in the US and throughout the world. Responsibilities include team selection & development, branding, marketing, accounting, finance, legal, contracting, sales & negotiations. Trilogy Adventure Travel will offer customized packages to begin in Park City, UT and will expand its product mix to Salt Lake City, Southern Utah, Nevada and specific international destinations.

International buyer and seller of commodity textile products including fibers, yarns, and fabrics. Responsibilities include product procurement, information technology development, branding, website development and management, SEO, on & offline print advertising, social media, analytics, and public relations. International sales trips to Brazil, Colombia, El Salvador, Guatemala, Mexico, Peru, Spain, and Turkey. Attend and set up logistics for domestic and international trade shows.

Create an effective annual marketing plan by directing an international advisory committee. The plan encourages overnight international visitation and sales of the Three Resort International Pass Manage PR agencies in Australia, Brazil, Germany, Mexico and the UK respecting the best interests of the Park City Chamber/Bureau. Responsibilities include contract development and negotiation, pitching story ideas to international newspapers, magazines, radio and television stations. Educate international tour operators how to sell Park City as a world-class destination. Responsibilities include annual sales trips, trade shows and media events, Co-op marketing with the Utah Office of Tourism, the Salt Lake City Convention and Visitors Bureau, the Salt Lake City International Airport, Ski Utah, international tour operators and international ski clubs. Marketing involves print and online advertising, trade shows, familiarization tours, sales missions and incentive development Manage all aspects of contracted labor as well as the international marketing team at the Park City Chamber/Bureau. This includes annual contracting, sales, marketing and reporting of the Three Resort International Pass, international lodging leads and general international requests for the Park City community