Paul Kinsella: Vice President in Los Angeles, CA

We coordinate directly with C-Suite executives at Fortune 50 brands, including AT&T, HP and others with an emphasis on developing high-level influencer driven partnerships and branded content opportunities. Our process utilizes established relationships to collaborate directly with celebrity talent and managers to move beyond traditional "pay for mention" influencer marketing. Projects have included technology partnerships, cooperative business investments, and new product development.

During my 3 month freelance stint, I lead the production of the the Toyota Corolla sustain advertising campaign, and provided support on a launch event for a new millennial targeted vehicle. The event partnered with MTV surrounding the 2017 MTV Movie and TV Awards. The project included sponsorship coordination, celebrity and musical act integration, and the production of party “photo booth” displays featuring the car to capture Instagramable moments.

Oversaw the global ASICS account working on several simultaneous campaigns with multiple regional and global clients in California, the Netherlands, and Japan. Campaigns required the prioritization of people and financial resources while running efficient integrated productions capturing all required assets for each product launch. Campaigns included digital and social content, retail, print, TV production, and execution of branded live events in Long Beach and New York City. I was responsible for staffing plans, scope development, and budget management for Boost Mobile, ASICS, and HP Printing, reporting to both clients and internal agency leads. This included the hiring and career development of team members across social media and account management roles for Boost Mobile, ASICS, and HP.

Grew the 180LA social media department from myself and an intern to a team of six managing seven social network properties in two languages for Boost Mobile, with over $1 million in annual content production. We established strategy, reporting systems, content calendar development, and briefing processes, I was also the lead Account Manager working in tandem with the Account Director on all adidas business, including both domestic and global work utilizing athletes from the NBA, NFL, and MLS, and partnering with major retailers Foot Locker and Dick's Sporting Goods.

I served as the lead digital account representative for the development and launch of Gatorade's branded entertainment website: Mission G. The site housed 6 different original web series, all produced by the agency for Gatorade, as well as all of the brand's TV spots. Series included the Cannes Grand Prix winning "Replay," which was later picked up for three seasons by Fox Sports for national television distribution in 2010. I partnered with another Digital Account Executive to oversee the digital arm of Gatorade’s multi-million dollar re-branding efforts, reporting to the senior digital client. Major initiatives included a website redesign and digital collaborations with professional athletes in the NBA, MLB, Olympics, NASCAR, and Pro Beach Volleyball, bringing the brand to life across display, video and social.

Accounts: Bandai America, Warner Bros. Consumer Products, Red Vines Licorice, California Avocados, Kissui Vodka, Sutter Home Wines and Domain Chandon champagne. I led the Bandai America account reporting directly to the Los Angeles office General Manager. Working closely with senior clients, I handled coordination of twice yearly production packages involving 5-7 TV spots for various toy brands, digital advertising work for Tamagotchi, and kid-centric interactive website development for each season of Power Rangers. I also assisted on a campaign for California Avocados involving an interactive video mircosite, OOH, and print advertising, as well as project based work for other clients as needed.

Accounts: Wetzel’s Pretzels, Hormel Chili, Stagg Chili, iSoldIt.com and The Los Angeles Farmers Market. I worked directly with the CEO of Wetzel's Pretzels along with our agency account lead to produce all in-store and marketing materials used by all franchise locations. This included being the main point of contact between the client, internal account leadership, and creative teams. I also managed development and production for all in-venue promotional materials and external advertising creative for the Los Angeles Farmers Market, focused heavily around print and OOH.