Paul Packer: in Carlsbad, CA

Maintain an in­depth understanding of vehicle drive systems and features, and have the ability to convey the benefits as they apply to the customer. Deliver the company mission through an educational and inspirational experience with a no stress approach to sales. Cultivate new and existing opportunities in my sales pipeline, exceeding monthly sales targets while consistently achieving a slot in the top 25 for all of NA Sales. Flexibility within my assigned role with a proactive take­action mentality. Follow through on all policies and procedures while creating evangelists through every interaction. Proposing, organizing and executing marketing events. Represent the brand, and cultivate feedback from drive experiences.

Facilitated meetings with designers, the sales department, brand managers and team managers. Managed the process of maintaining the brands’ visual content and information specifically, but not limited to, team, product, event, and consumer marketing for all websites. Analyzed content management systems, database, servers, hosting, networks and traffic sources. Interpreted traffic and marketing data. Directed web creative efforts, ensuring that overall brand strategy was delivered with a consistent message. Did copywriting and copyediting for all web content. Researched and reported on competitors, vendors, and industry trends. Fully proficient with Adobe Photoshop, Adobe Illustrator, Adobe Flash, Adobe Dreamweaver, Word, Excel, Powerpoint, and iWork.

Managed special projects, team schedules, travel arrangements, and new business opportunities. Promoted the brand image through key media including print and web editorial, photo, and video. Planned and executed events and grass roots marketing strategies that elevated the brand. Successfully managed a quarterly budget to ensure task fulfillment. Developed, drove and executed events, trade shows, and promotions. Continued to develop and grow endemic and non-endemic industry relationships. Managed all print media (i.e., catalogs, collateral, sales support materials, PR materials, buyers guides, etc.) to support overall marketing strategy. Filmed, edited and produced video clips for web content.