Paul Panteleon: Senior Digital Strategy Consultant in Salt Lake City, Utah

• Drive business growth through a combination of SEO, content strategy, conversion rate optimization and personalization • Lead and mentor junior and new teammates in delivering digital strategies for enterprise clients • Perform competitive analysis and UX analysis resulting in organic traffic improvements of up to 77% YoY and improved organic conversions by 261% • Lead execution of conversion rate optimization testing, generating an average 40%+ lift in conversions • Deliver cross-functional projects within budget and timeline constraints, working with onshore and offshore resources and senior leadership both internal to Adobe and within client organizations

Reports to the SEO Team Director • Directly responsible to lead and grow team of 5 SEO Specialists in addition to Technical SEOs in creating and executing SEO strategies • Advised clients consisting of Fortune 50 to Fortune 1000 companies in SEO strategies • Proactively managed client relationships to ensure client satisfaction and ongoing contracts, achieving average client satisfaction rating of 4.5 out of 5 • Developed and executed comprehensive SEO strategies including technical, on-page, content and social media strategies

Reports to the SEO Account Director • Drove customer acquisition through strategic SEO consulting for enterprise clients across verticals including technology, retail, education and gaming resulting in YoY increases to organic traffic of 40%+ on average • Project managed implementations of technical SEO and content recommendations working directly with development, creative, content and merchandising teams • Delivered frequent client presentations both remotely and on-site • Drew data-based actionable insights from analytics tools including Google Webmaster Tools, Google Analytics, PageSpeed Insights, Webpagetest.org, Adobe Analytics, Brightedge, Moz Pro, SEMRush • Managed team of internal and external search marketers and analysts to meet business objectives

(formerly RKG) Reports to the Chief Marketing Officer • Grew lead database by 120% by developing cross channel marketing initiatives across content marketing, social media, email and SEO Ph: (541) 306-7366 Email: p.panteleon@gmail.com Skype: p.panteleon • Implemented and owned digital marketing campaigns including the marketing automation solution (Marketo), ensuring full deployment and integration with the CRM system (Salesforce) • Built video marketing program from the ground up, resulting in upwards of 100 videos produced to date and thousands of views • Reported key performance metrics and ROI of marketing initiatives to the Chief Marketing Officer to improve future campaigns • Led cross-functional teams during campaign execution and follow up activities

(formerly RKG) Reports to the Executive Vice President, Marketing • Partnered with sales executives in pitching and closing new business • Led creation of sales strategy for SEO prospects from both a high-level internal processes perspective and at the individual prospect level • Worked closely with PPC and Display teams to identify opportunities and prepare sales presentations

(formerly AudetteMedia) Reports to the Vice President, SEO • Led team in conducting comprehensive site audits identifying SEO related issues and recommended strategies for improvement of indexation and ranking performance • Analyzed and reported SEO metrics using a variety of tools

(formerly AudetteMedia) Reports to Vice President, SEO • Worked with Account Managers in identifying opportunities and recommendations for clients • Created detailed benchmark and monthly reports to measure progress

March 2007-September 2010 Reports to the Vice President of Asset Management • Designed and implemented digital marketing programs promoting the JELD-WEN Communities brand • Led marketing initiatives such as website redevelopment, social media, video creation and PR while managing relationships with external agencies • Manage SEO/SEM campaigns while owning relationship with SEO vendor • Project manage development of five individual resort websites • Executed email campaigns using ExactTarget and Salesforce • Worked with resort specific Directors of Marketing, design team, and PR and advertising agencies to lead marketing activities