Paula Nichols: Creative Director in Stevenson Ranch, CA

World class leadership skills paired with an eye for creative and innovative design. Utilize a wealth of technical knowledge and skills to provide visually appealing end products to clients. Art Director and Graphic Designer with over 20 years’ success delivering creative and innovative projects to a wide variety of clients across several industries. Highly technical, with a wealth of knowledge and hands-on experience with creative design tools from Adobe and other providers. Successfully drive projects and teams through the use of motivational techniques. Deliver projects on time and within budget/scope. AREAS OF EMPHASIS: Creative Design Projects Illustration Corporate Identity Client Relations Web, Mobile, & Print, Advertising/Marketing Project Management Color Management Recruiting & On-Boarding Training & Development Programs Motivational Team Leadership

Championed all art activities and creative design of the Advertising department. Challenged with improving the aesthetic level of all client-facing advertising and marketing campaigns. SELECTED ACHIEVEMENTS: + Collaborated directly with the company’s owner and other management team members during the development of strategy and launch of key client projects. + Constructed collateral material that included catalogs, POS materials, billboards, packaging, spot ads, TV spots, and other material as required. Improved client perception and brand presence.  + Hired and built a strong team of design professionals that included Art Directors, Designers, Production Artists, and Photographers. Increased departmental employee retention rate by 98%.

Served in a dual purpose role that serviced both the technical and account management aspect for all clients. Constantly explored the market for new business and strengthened relationships with existing accounts. SELECTED ACHIEVEMENTS: + Designed and launched a variety of spot ads, POS materials, packaging, and publishing that established the client’s brand identity. Directly increased new sales by 28% annually. + Forged strong relationships with account stakeholders as well as other internal and external business partners. Facilitated transparent communication and relationships based on honesty and integrity.  + Strategically developed creative and innovative marketing campaigns that captivated the client’s target audience. Created new, profitable revenue streams.