Peter Pazdrowski: Social Media Manager in Glendale, NY

• Develop brand identities on social platforms that are unique, yet consistent. • Grew the following base by an average of 20% across all networks. • Manage all content creation with an emphasis on attainting high engagement. • Implemented a focus on dialogue with consumers and insure timely responses. • Analyze mentions surrounding the brand and assure outgoing messaging is relevant. • Strategize campaigns with a focus on increasing brand awareness. • Extensively work with influencers to organically grow conversation around the brand. • Set benchmarks based on competitive analysis.

• Outlined a definitive branding direction and ensure that every facet of the business is consistent with the brand. • Designed packaging that meets all regulated requirements, logistical needs and marketing direction. • Defined a target demographic and tailor branding, sales, communication and pricing to a specific consumer. • Establish a network of regional retailers that we supply. • Ensure production limitations are not exceeded through tactical sales and strategic forecasting. • Track retail sales on a weekly basis to effectively gauge growth and production needs. • Manage a manufacturing team to ensure consistency in production.

• Created and executed digital campaigns and strategies based on platform-specific needs. • Crafted and curated engaging and relevant content across all social networks. • Organized and facilitated weekly discussions covering industry trends. • Identified key influencers and fostered relationships through outreach and communication. • Executed engagement strategies and ensured all brand mentions within social channels were acknowledged. • Explored and implemented new methods to further enhance consumer relations. • Guaranteed crises were handled efficiently and accordingly.

• Developed strategies to improve consumer engagement and brand awareness through social media. • Oversaw digital activities to ensure brand image was maintained and enhanced. • Interacted with customers and fans across numerous social networks. • Monitored online conversations and prepared daily, weekly and monthly reports using Radian6. • Determined frequently asked questions and built a reference document containing best reply suggestions. • Established language that best represented the brand within social channels. • Prepared social media guidelines for employees to follow.

• Explained products, methods, and services in order to persuade customers to purchase goods or utilize services. • Answered questions about products, prices, availability, product uses, and credit terms. • Suggested specific product purchases to meet consumer needs. • Identified interested and qualified customers in order to provide them with additional information. • Emphasized product features based on analysis of customers' needs and on technical knowledge of product capabilities and limitations.

• Responsible for seeking out media platforms. • Conferred with clients’ to develop plans for record releases, events and tours. • Applied effective strategies and techniques to ensure clients' success. • Kept informed track of industry trends. • Managed and tracked regional sales.