Peter Shu: Global Digital Marketing Director in Los Angeles, CA

Global Marketing team’s digital lead reporting directly to Global VP of Marketing, overseeing omnichannel and multi-regional strategy and digital media produc- tion. Identifies brand needs, creates stories and produces media to support business drivers, including hero marketing communications. Owns content production with cross-functional teams for all types of content, including social, live, broadcast, and long-form. Manages creatives, budgeting, logistics, aligns with GTM, and sources and manages athlete-based talent to bring digital content ideas to life in a brand-right, revenue-driving manner. Coordinates digital aspects of partnerships with endemic organizations like World Surf League, Stab Maga- zine, Surfline, and more. Analyzes digital media performance, optimizes accord- ingly, and reports analysis to management and Boardriders‘ Executive Leadership Team.

Supported former Global digital lead in social media content strategy, media production management, athlete relations, media asset creation, post-produc- tion, storytelling, creative ideation, copywriting and delivery. Ran day-to-day organic and paid social media for @billabong and @billabong_usa, while assisting with ancillary regional accounts.

Department creator, developed comprehensive Content Marketing strategy including department structure + process, taking projects from ideation to execution with in-house and free-lance resources. Tasks included: Campaign conception, Project Management + Logistics, Budgeting, supervised and assisted with Video, Photo, + Graphic Design production, Social Media strategy + manage- ment, Website design (UI/UX) + management, Email marketing, Print/Digital/Re- tail Advertising, Team + Collabs/Partners, Events + Promotions. Wearing many hats, also managed Product Development, Business Development. Highlights include: partnership with World Surf League/Kelly Slater Wave Company, collab- orations with Channel Islands Surfboards + Lost Surfboards, development of Triton Skateboards sub-brand, merchandised product lines, continued 3 of 4 years on INC 5000's list of fastest growing private companies ('15-'17), built Team (Flow and Influencers), multiplied Social Media presence (7x growth, 10% Com- ments:Likes engagement), development of WaveBank and DriveWaves terrain and activations, helped to expand brand to global presence (50+ countries).

Interdepartmental pocketknife, a healthy share of above listed Director tasks with heavy focus on: infrastructure development and organization, Events + Promo- tions, and Product Development; while continuing to carry Operations tasks including: Inventory management system research + implementation (Fishbowl), CRM research + implementation (Salesforce), Project Management systematizing (Trello + Google Drive), Human Resources (hiring/firing process, Payroll, Compli- ance, administration), Tradeshow execution, Website development + manage- ment, Inventory/Purchasing management, Vendor management, Customer collections, Executive assistant.

Assisted with and streamlined day-to-day operations, supporting the Senior Director, Operations. Tasks included: factory and Operations optimization, Accounting, Payroll, Human Resources, Office manager + Facilities coordinator duties, Inventory management, Executive assistant.