Peter Zimmermann: in Los Angeles

End-to-end development and execution of MeUndies retail expansion strategy and daily operations. Optimize Current Retail Economics: * Identified opportunities to implement operational systems and employee standard operating procedures resulting in a YOY sales volume increase of 27% from 2018 to 2019. * Revamped window displays, in-store visual branding, and product storytelling; elevating capture rates and increasing monthly visits by an average of 600 footsteps. * Drafted and implemented a laddered pricing and product bundle strategy increasing AOV from $45 to $61 over 15 months. * Created monthly in-store events and activations program rooted in community building initiatives for both members and non-members. * Developed and launched customer engagement expectations and employee training increasing conversion from 14% to 20% over 18 months. * Headed up a cross functional retail marketing committee focused on driving awareness and visits to stores through all marketing channels from social to OOH campaigns. Core Expansion: * Developed a short term test strategy to proof store platform, design, merchandising, and sales volume. * Created a three year roadmap to increase the retail footprint to 33 doors for presentation and approval by the board of directors to go on to be utilized during investor presentations during fundraising. * Conducted site surveys, selected locations, negotiated, and delivered a lease for or first test space in Q4 2019. * Headed store & fixture design, brand elements, and experiential installment working cross functionally with brand and creative teams. * Managed all aspects of pre-construction, construction, and opening of our 2019 Holiday pop-up on time and under budget. Distribution Expansion: * Launched two third party distribution partnerships increasing our brand exposure and providing supplemental revenue channels for the department. * Learning was applied to further educate our wholesale big box distribution strategy. Key Accomplishments: ? Appointed to the OKR Champions Committee which formulated, oversaw, and reported on key annual company growth objectives. ? Launched Retail Steering Committee composed of cross functional dept. heads and external advisors helping solidify our retail expansion strategy. ? Developed Omnichannel/POS strategy for 2021 implementation. ? Received the "Staying Balanced" core values awards for 2018 at the annual MeUndies awards. on next page