Phong Hoang: Marketing Manager in Pomona, CA

• Responsible for scouting and coordinating over 20 partnerships with local artists and brands for a feature collaboration in order to increase online media presence • Collaborate on over 75 creative storyboards and campaigns for artist features on various social media platforms • Manage website and social media reporting of campaigns to present to artists and clients • Create and collect trending content for online space resulting in a 20% increase in unique viewership • Review and suggest business opportunities, on the category level, to identify growth opportunities

• Oversaw strategic/creative development and execution of 150+ campaigns including but not limited to: digital, social media and email marketing • Organized and managed list requirements, strategy documentation, flight plans and timelines for 200+ projects • Responsible for generating financial and performance reports for clients to view the current progress of their campaigns in addition to providing recommendations to create more efficiency for ad spend • Assisted in creating content for social media platforms such as Facebook, Instagram, and Snapchat, which resulted in a 35% increase in unique viewership and 24% increase in customer engagement • Fostered a trusted advisor relationship with 11 different key accounts and customer stakeholders by communicating clearly the progress of monthly and quarterly initiatives • Provided support to the Vice President of Strategy and Account Directors by overseeing all account financial activities such as project estimating, SOWs, invoices, and reconciliation

• Managed over 125 email campaign schedules by gathering content, testing, reviewing, and editing email templates • Collaborated with marketing team to ensure timely and accurate deployment of marketing campaigns and programs within the digital/online space • Improved email campaigns’ click-to-open rate by 15% through analyzing reports and providing feedback and strategy on consumer behavior • Assisted in the development of resident mobile application post-launch by managing iterations and phased roll-out of features in conjunction with IT, Web Services, and Mobile App agency

• Collaborated with the marketing team in rebranding and developing a new visual identity for the University bookstore • Illustrated and designed 900+ various business stationery, logos and promotional material using Adobe Creative Suite • Administered point-of-purchase marketing strategies to effectively increase foot traffic into the store • Worked alongside marketing team to create content for social media platforms generating a 30% increase in customer engagement while creating a stronger online presence