Rachael Dickhute: Digital Marketing Consultant in Los Angeles, CA

• Managing Influencer Outreach, Strategy & Activation • KPI Reporting, Ad Spend + Analysis • Paid Ad Placement + Media Valuations • Social Landscape • Competitive Analysis • Promoted Social Media • Web optimization UX/UI • Monthly Reporting + Optimization Strategy • Content Production + Direction • Lead Generation

• Content approvals, brand alignment in the digital space, production and direction, third party management. • Auditing of processes and systems. Strategy implementation, net new processes. • Primarily responsible for ampm and AARCO messaging.

• Consulting for the Celebrity Cruise in-house social media team • Third party vendor relations and influencer strategy. • Content creation, digital strategy, project and campaign management, social listening and consulting. * Including onboard content capturing and processing for the 'Return to Service' campaign.

Providing support for recruitment marketing specialists during Amazon peak season: • Data gathering and input utilized for budget and marketing campaigns. • Competitive analysis reporting • Paid advertising budget and spend allocation and recording • Vendor relations and management

Creative Manager & Director for all brand assets. Overseeing all art direction and design teams for product. (Subsidiary of The Hair Shop Inc) -Execution of web design review and elements including wire-framing, user experience guides, copywriting and image assets. -Direct to brand and consumer brand strategy: e-mail strategy, product management and design, content creation, marketing asset management, product depth and launches. -Staff management: direct reports included sales team, creative and copywriting. -Social strategy development and implementation. managed a large-scale influencer program and retail strategy. Directed, styled, casted photoshoots and videos. -Salon and in-store communications and market strategy

Content creation & management for all social channels. Working directly with senior level members from the creative and direct marketing teams to strategize and implement campaigns for sponsorships, products, news and events. Producing analytic reports for regular presentations on success of campaign implementation by utilizing platform reporting as well as third party tools for automation & exporting. Working directly with sponsorship groups, creating & analyzing content with the Los Angeles Clippers (AEG), LA Galaxy, The Tony Awards (CBS Group), Fox Sports West and more.

Owner and editor of waywardroamer.com- a personal style & travel site that operates on an editorial calendar working with sponsors and brands such as Ford, Audi, Hyatt, Tommy Hilfiger, Target, CoverGirl, People Style. Managing a staff of photographers, interns and social managers in promotion of the site and its channels as well as production of content and campaigns

Managed Omni-channel presence for corporate entities in-house while building a digital team of social media community managers. Worked alongside the creative and PR departments in generating campaigns, editorial calendars, graphics and web elements. Initiated long term practices of digital strategy throughout departments for product launches and seasonal occurrences.