Rachel Ghirardi: E-commerce and Marketing Coordinator in Pompton Plains, NJ

• Exclusively manage the e-commerce section of the brand; constantly adding and re-arranging products and layout of the website; Research, compile, and market collections of various products for seasonal periods. • Responsible for the creation and implementation of organic content and promotional materials to be used in various social media marketing campaigns across multiple platforms. • Responsible for forming and maintaining strategic partnerships with social influencers, celebrities and other companies with influence in the industry in order to market brand and products. • Directly responsible for tracking and managing the marketing budget of the business. • Create promotional materials in volume daily (upwards of 15 ads, stories, pictures to actively engage brand's audience). • Work directly alongside store management on various operational tasks such as replenishing and managing inventory, setting up the promotional set up of the physical store and more. • Proactively manage and direct photoshoots on a bi-weekly basis for the brands products; responsible for styling models, creating backdrops, lighting, photography, editing and posting all photos, creating full promotional material with the content provided from shoots. • Assist with end-to-end process for the development and execution of email marketing campaigns.