Rachel Popp: PR & Marketing for the Outdoor Industry, Co-Founder of Big Fish Collective in Denver, Colorado
Rachel Popp
PR & Marketing for the Outdoor Industry, Co-Founder of Big Fish Collective
Denver | US
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Work experience
Big Fish Collective
Co-Founder, CEO | 01/2018 - Current
Big Fish Collective is a marketing and public relations agency for brands geared towards active, healthy, sustainable and innovative lifestyles. Current clients include: KELTY, SAXX, Kari Traa, Forsake, Maho Shades, Tentree, Mustang Survival and Zeal Optics.
Sweeney Marketing + Public Relations
Senior Director, Accounts + Client Services | 08/2017 - 12/2017
Managed core segments of the agency’s leading consumer and business accounts such as CORDURA® brand and Enlighted. Support included strategic planning, branding, public relations, social media marketing, digital marketing, trade show marketing, advertising and more. Played a lead role in expanding the agency’s services, clients and account teams. Founded and ran the Denver, CO office.
Sweeney Marketing + Public Relations
Group Manager, Director of Digital + Social Media | 03/2015 - 08/2017
Manages core segments of the agency’s leading consumer and business accounts. Support includes strategic planning, branding, public relations, social media marketing, digital marketing, trade show marketing, advertising and more.
Plays a lead role in expanding the agency’s digital marketing services including: social media, blogger relations, email marketing, web development and search strategies.
Sweeney Marketing + Public Relations
Account Supervisor | 03/2013 - 03/2015
Managed core segments of the agency’s leading consumer and business accounts - strategic planning, branding, public relations, social media marketing, digital marketing, trade show marketing, advertising and more.
Expanded the agency’s digital marketing services including: social media, blogger relations, email marketing, web development and search strategies.
Sweeney Marketing + Public Relations
Account Executive | 02/2012 - 02/2013
Provided a variety of traditional publicity and media relations, digital marketing, social media and branding support for key consumer and business accounts. Accounts included Jo-Ann Fabric and Craft Stores, Acuity Brands, Chef's Planet and High Performance Fitness.
American Advertising Federation - Raleigh
PR/Communications Committee Member | 08/2011 - 06/2012
Worked with the PR/Communications Committee to publicize upcoming AAF-RDU events/activities and helped manage the organization's social media accounts.
Freelance Services
Freelance | 08/2009 - 03/2012
Delivered graphic design, copy writing, public relations and social media services for real estate, retail, higher education, and technology industries.
Howard, Merrell & Partners
PR and Social Media Account Coordinator | 01/2011 - 02/2012
Former public relations and social media Account Coordinator for CORDURA® brand, RedCoin, Precise Pet Food, Gear to Grow, Component Hardware Group and Bank Independent.
Hawthorne Swim Club
Head Coach | 05/2003 - 08/2011
Co-Head Coach Summers 2003 - 2008, Head Coach Summer 2011
Taught children ages 3-18 basic to advanced swimming, created the line-up for the weekly swim meets and helped instill a team mentality and positive environment.
Striving for More, Inc
Volunteer | 06/2010 - 01/2011
Provided support on graphic design projects and public relations initiatives.
UNCW Office of Professional Education
Intern | 08/2010 - 12/2010
Constructed and facilitated focus groups to test new branding and identity strategy, conducted market research, and provided support for social media initiatives.
Howard, Merrell & Partners
PR Assistant Account Coordinator | 11/2010 - 12/2010
PR Assistant Account Coordinator (Part-Time) while finishing out last semester of College. Provided support on accounts including: CORDURA(R) fabric, Butterball LLC., National Humanities Center, Bank Independent and Precise Pet Products.
UNCW Student Media
PR & Event Coordinator | 08/2009 - 12/2010
Planned, promoted, and coordinated donations for a variety of events including Atlantis Magazine release party, which drew approximately 100 more people than any other prior event. Additionally, proposed and implemented partnership between The Seahawk Newspaper and UNCW Career Services Job & Internship Fair, and managed social media web sites and graphic designers to develop flyers, print ads, online ads.
March of Dimes
Youth on Board | 01/2010 - 12/2010
Helped organize the first March for Babies on UNCW campus, and served as the campus liaison to the March of Dimes board.
UNCW Communication Studies Society
Rock for the Cure Co-Coordinator | 05/2010 - 10/2010
Acquired the largest single sponsorship for the event, designed logo, T-shirt, flyers and advertisements, conducted media relations and received four media hits, including a top tier radio station PSA. The event raised $5,010.17 for The Pink Ribbon Project, approximately a 43% increase from the past year's event.
Sweeney Public Relations
Intern | 05/2010 - 08/2010
Provided publicity and media relations, social media marketing and market research support for key consumer and business accounts.
Talk, Inc.
Intern | 01/2010 - 05/2010
Compiled market research and blogged on the Talk, Inc website, assisted graphic designer with design projects and delivered proofs to clients, as well as compiled and delivered media mailings to local media.
UNCW Communications Studies Society
Fashion Show Co-coordinator | 11/2009 - 04/2010
Acquired 31 show sponsors, received 3 media hits in local top tier publications, and designed the logo, program, advertisements and T-shirts.
Artsync Magazine
Intern | 09/2008 - 01/2010
Contributed to page layout and advertisement design and researched distribution sights for the magazine in its DMA.
Maximum Design & Advertising, Inc
Marketing & Design Intern | 08/2009 - 12/2009
Assisted in the creation of print and online local and national advertisements for real estate clients, developed copy, designed and edited a brochure to market a client’s Wrightsville Beach, NC home, and designed ballots and showcase flyers for the Nation's Next Top Model Home Competition.
Atlantis Creative Magazine of UNCW
Layout Editor | 05/2008 - 06/2009
Planned, organized and compiled content from magazine submissions, designed advertisements and developed flyers, banners and newspaper advertisements for magazine events and semester releases.
Mission House Creative Marketing Communications and Branding Firm
Intern | 05/2008 - 12/2008
(May 2008 through August 2008, December 2008)
Helped reveal an identity for Salem College through design of a new viewbook and campaign that helped to substantially increased admissions, assisted graphic designers on miscellaneous print projects and created banners for a shopping plaza.
The Seahawk Student Newspaper of UNCW
Managing Editor | 05/2008 - 10/2008
Designed and implemented a new layout and masthead for the 2008-2009 school year, managed space and placement of ads for the weekly newspaper, instructed and trained the assistant layout editor and compiled edited content to finalize spreads.
Atlantis Magazine of UNCW
Co-Design Editor | 01/2008 - 05/2008
Designed client paid advertisements, promotions for magazine events and releases, assisted in layout design and aesthetic of the magazine.
The Seahawk Student Newspaper of UNCW
Assistant Layout Editor | 01/2008 - 05/2008
Assisted the Managing Editor weekly in design and layout, compiled edited content, and proofed and finalized spreads for the approval of the Editor-in-Chief.
Education history
University of North Carolina Wilmington
Bachelor of Arts | 2007 - 2010
Enloe
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