Rachelle Copeland: Fashion Executive-Design, Product Development, Sourcing, Business Development and Strategy in Laguna Hills, CA

Founded and operate a design, product development, sourcing, trend forecasting, business development and business strategy consulting company specializing in the fashion accessory and apparel industry. • Partial client list includes: Minnetonka Moccasin, Artisan House, Sophia Grayson, Mark & Graham. • Product Focus: Handbags, belts, SLG’s, scarves, jewelry, hosiery, loungewear, sleepwear.

Led Accessory and Home Fashion divisions including design, product development, sourcing, and account management teams. Worked directly with executives, merchant teams and brand owners to create successful product lines. Product Focus: Women’s, Men’s and Children’s Bags, SLG’s, infant footwear, tech cases, luggage, bedding, pillows, cushions, soft furniture, window treatments. • Developed, analyzed and managed strategic plans, forecasts and budgets. • Built a fashion accessory division including men’s, women’s and children’s bags, SLG’s, footwear, tech cases and luggage. Positioned division to be over 15 % of total business within 18 months of start-up. • Increased sales of the home textile division by 10%. • Awarded “Top Vendor” at William Sonoma, Inc. for innovation. • Increased profits by utilizing knowledge in trend forecasting, material development, design, product development and negotiations. • Created highly innovative designs and direction. Led design and product develop

Co-founder of a successful handbag and accessory company (handbags, active bags, SLG, belts, jewelry). Responsible for ideation, design, and product development for all product lines. Managed strategy, merchandising, sourcing, costing, vendor negotiations, presentation, production, sales and inventory. • Led design and product development for all Alexis Hudson collections sold at high-end department and specialty stores (Nordstrom, Neiman Marcus, Saks Fifth Ave, Henri Bendel, Fred Segal, Kitson, Isetan and Harvey Nichols). • Designed and developed the diffusion line for HSN; product spokesperson for all HSN television segments. • Managed, developed and provided creative direction for design and product development teams. • Developed, analyzed and managed forecasts, budgets and P&L. • Managed intellectual property portfolio. • Extensive trend analysis and forecasting. Developed seasonal inspiration boards to use internally and externally. • Handbags carried by celebrities such as Ju

Increased Target and Mervyn’s business 40% in two years by creating and selling successful product lines, negotiating pricing and building key relationships. Product Focus: Small Leather Goods and Belts • Managed all aspects of design, product development, merchandising, sourcing, costing, vendor negotiations, presentation, production, sales and inventory for account base. • Managed account managers and inventory analysts. • Analyzed and developed strategic plans to increase business. • Sourced factories in China and India. • Extensive trend analysis and forecasting.

Developed and established new product lines and customers: Wal-Mart, Express, Limited, Express Men’s, Limited Too, Target, Inc., Costco, Bebe, Pacific Sunwear, Wet Seal, and Arden B. Lead and developed a team of accessory product managers, designers and customer service managers. Increased business 67%. Product Focus: Belts and Small Leather Goods • Managed all aspects of trend forecasting, design, merchandising, sourcing, costing, presentation, production, sales and inventory for account base. • Sourced and managed all factories in Asia. • Opened Wal-Mart account with a $1.1M order after one meeting by designing and developing the right product line for their stores. • Frequently traveled to China, Japan, and Europe for trend forecasting, material development, and factory sourcing. • Extensive trend analysis and forecasting for all company accounts.

Led the development of a $2M new bag and small leather goods division. Set overall design direction for all retail accounts. Managed design and sales team. Sourced all factories in Asia. Product Focus: Handbags and active bags • Frequently traveled to China, Korea and Italy to work with tanneries, hardware and finished • product factories. Traveled to Europe and Japan six times yearly for trend research and analysis. • Developed and managed a San Francisco based sample room. • Managed all aspects of merchandising including: product development, design, sourcing, forecasting, samples and presentation.

Managed all design and product development for action sports retailers and brands such as Gotcha, Vans, 26 Sugar and Pacific Sunwear.

* Developed and coordinated items for 21 nationally distributed I. Magnin catalogs per year. * Exceeded $4 million annual sales plan by 25%. * Duties included: Buying, product development, fashion forecasting, vendor relations and negotiations, fashion shows, editing and approving final copy and photographs, inventory and order analysis, re-orders, seasonal and annual planning, distributing, open-to-buy, receipt plan, gross margin, sales projections. * Product Focus: Designer dresses

* Divisional Merchandiser for Street Wear in 55 stores located in Northern California, Washington, Oregon and Nevada. * Duties included: Merchandising, sales, in-store shop concepts, public relations, buyer relations, store relations and negotiations, special events, liaison between Account Executive and buying line, training, sales clinics, hiring and developing selling consultants, sales programs, business analysis, planning, merchandise and trend analysis, distribution analysis, management, orders, newsletter.

Buying Office, Assistant Corporate Bridal Services Director, Executive Management Training Program