Rashad McCrary: Art Director in Corona, CA

• Managed creative production for company rebrand, including logos and other visuals • Determine timelines and project hours required to complete jobs, and manage via Asana PM software • Primary liaison to external creative agency, providing direction on all design projects • Elevated the quality of the photo and video content by art directing all photo and video shoots • Conceptualize brand campaigns and strategies, and work regularly with internal and external partners • Updated current corporate website from basic html to HTML5 • Work with internal team members to develop advertising campaigns that integrate social, digital and print • Obtain feedback from internal account teams to effectively balance design and scheduling demands • Collaborated with UX and production teams to create a mobile friendly version of student portal website • Create multiple social media posts and videos for YouTube, increasing leads by 15% YoY • Provide video editing, videography, photography, and photo adjustment as needed • Develop motion graphics content for social media and traditional broadcast video assets • Maintain an efficient and organized library system for still and digital images and for team to plan and execute campaigns across all mediums

• Develop designs that clearly communicate the Church's brand identity • Produce pre-press files for a variety of printing vendors • Sourcing, compositing, and retouching images for print and web • Create a variety of marketing materials in an effort to market the Church to a younger demographic • Collaborate with board of directors to create vision, conceive designs, and consistently meet deadlines and requirements

• Actively researched industry trends to bring new ideas and applications to company • Collaborated with marketing personnel in development of product information • Created sales collateral, marketing literature and print ads • Art directed photo shoots • Handled multiple projects, many with conflicting deadlines • Coordinated website changes & social media updates • Collaborated with a creative agency to create monthly marketing campaigns • Oversaw and strategized marketing campaigns that increased new accounts accounts by 15% YoY • Created mobile friendly email blast layouts while demonstrating excellent eye for color, composition, type, and detail • Prepared and created power point presentations, templates slides, organize presentations for print