Raul Montoya: Accomplished senior level Sales and Marketing Manager in Laguna Niguel, California

• Oversaw the execution and development of events to raise guest attendance and increase brand visibility and awareness on a local and national level. • Assisted with maintaining the marketing budget, developed creative cost saving and in-kind and revenue enhancing measures. • Researched and implemented improvements to events from years past to drive increases in revenue, whilst managing expenses. • Developed, created marketing events, activations, including but not limited to social media contests and on-site promotions. • Curated original themed snowboard, skiing contests, and curated a monthly concert series. • Managed event logistics production, Run of Show management, ranging from audio & visual, creation of onsite event assets. • Cultivated and managed new and existing partners to raise sponsorship dollars. • Developed and executed result driven marketing strategies that raised consumer engagement, and brand awareness that resulted in increased sales. • Evaluated and monitored social postings for all partnerships and provided feedback that aligns with brand values. • Ideated and implemented a PR strategy for all partnerships and events with the Vice President of Marketing. • Handled the creation of all promotional partner recap presentation decks for both internal and external use.

• Performed the critical role of serving as the primary interface in the conceptualization, development, and retention of the brand, more often involving complex and unique third-party matters including brand activation solutions. • Created effective marketing, sales, and other promotional initiatives. • Identified business development opportunities and implemented effective strategy for client acquisition. • Captured new customers by optimizing business strategies and launching products to diversify offerings. • Strategized approaches to meet objectives and capitalize on emerging opportunities. • Collaborated with other corporate departments to develop effective business strategies. • Recommended product changes to enhance customer interest and maximize sales. • Led staff on development of products and promotions, sales analysis, and creative services. • Facilitated and managed business plan development based on market and industry research. • Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit. • Facilitated and created reports and invoice payments, corresponding on a regular basis with the accounting and planning teams.

• Directed branding, sales enablement, and PR strategies to support implementation of comprehensive marketing strategies. • Spearheaded implementation, execution, and growth of business channel partner program. • Defined marketing collateral and program strategies by working closely with product management teams. • Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches. • Managed canvassing strategies to generate appointments for outside sales team. • Executed updated marketing plans to increase branding exposure, customer traffic and sales. • Executed optimal sales strategies to achieve commercial goals for all markets. • Conducted research and development on existing and emerging products to highlight benefits and attract retention. • Strengthened brands outreach by managing marketing communications, and public relations to maximize branding initiatives. • Owned and developed marketing campaigns from initial scope through execution and refinement. • Captured new customers by optimizing business strategies and launching products to diversify offerings. • Recommended product changes to enhance customer interest and maximize sales. • Oversaw and mentored business development personnel to optimize performance. • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge. • Partnered with sales representatives during customer consultations to build agency and customer relations. • Cultivated customer and distributor rapport to increase retention rates and drive goal achievement. • Forecasted sales numbers and product profitability to determine ideal strategies.

Developed and delivered new business requisitions through business-to-business sales and trade shows. • Established and enforced sales goals to boost team success. • Cultivated and developed customer relationships to enable sustained revenue growth. • Acquired new business and drove revenue streams by providing cutting-edge products to clients. • Performed budget management duties and coordinated public relations programs. • Handled customer satisfaction issues by acting as liaison between accountholders and representatives. • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings. • Used effective communication and interpersonal skills when meeting and speaking with clients, which promoted long-lasting relationships. • Drove new business development and client acquisition through cold calling, lead generation and exceptional service. • Input customer order details into system, accept payments and updated accounts. • Contacted customers about account or information issues, alerting clients of changes for excellent customer service. • Collaborated with other key personnel to determine opportunities that would advance business objectives.

• Directed branding, sales enablement, and PR strategies to support implementation of comprehensive marketing strategies. • Defined marketing collateral and program strategies by working closely with product management teams. • Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches. • Motivated and mentored employees to increase knowledge, skills, and career potential within the company. • Integrated communications campaigns to create awareness, develop pipelines and bring in new customers. • Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies. • Executed updated marketing plans to increase branding exposure, customer traffic and sales. • Conferred with advertising managers to develop and implement marketing plans. • Executed optimal sales strategies to achieve commercial goals for all markets. • Conducted research and development on existing and emerging products to highlight benefits and attract retention. • Identified, implemented, and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs. • Owned marketing campaigns from initial scope through execution and refinement. • Recommended product changes to enhance customer interest and maximize sales. • Captured new customers by optimizing business strategies and launching products to diversify offerings. • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for all markets to maximize outreach. • Oversaw and mentored business development personnel to optimize performance. • Partnered with sales representatives during customer consultations to build agency and customer relations. • Forecasted sales numbers and product profitability to determine ideal strategi