Ravi Rajcoomar: Chief Marketing Officer in Winterville, GA
Ravi Rajcoomar
Chief Marketing Officer
Winterville | United States
Skills
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Interests
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Industries
Bike
Creative Agencies
Lifestyle
Moto & Powersports
Outdoor
Triathlon
Summary
Activity
Projects
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Work experience
Six-Speed
Chief Marketing Officer | 01/2012 - Current
- Six-speed is a full service creative marketing and experience production agency that lives for the thrill of running in high gear.
- We create and execute the marketing genius needed to grow great business and vibrant brands: design to build.
- We are passionate about the art of story telling and its central relevance in the consumer experience.
Red Bull
Manager, Sports Marketing | 01/2010 - 01/2012
- Create, develop, and execute Sports Marketing strategy for world’s leading energy drink and company.
- Lead, direct strategy, create, and execute Athlete, Event, Motorsports, and Athlete High Performance initiatives.
- Identify and manage brand partnerships, facilities, event vehicle program, merchandise, and film and broadcast programming
Red Bull
Director, Event Marketing | 01/2008 - 01/2010
- Create, develop, and execute Event and Sports Marketing Strategy for world’s leading energy drink company.
- Oversee strategy and plan for 5 Business Units and North American Headquarters
- Lead and direct strategy for $30M Sports Marketing events program, including 200+ events annually
Swagger
Managing Director | 01/2002 - 01/2008
- Principal of event planning, production, operations and management company based in Athens, GA
- Primary event property creation and management include: USA CRITS National Series, USA CRITS Speed Week, World Criterium Championships Las Vegas, Athens Twilight, AEG-TOSHIBA Pro Cycling Team, TOSHIBA-Santo presented by Herbalife Pro Cycling Team
- Key functional areas include overall event management, sponsorship and development, marketing strategies, pre-event and on-site operations, media communications, accounting, staffing, vendors, municipality and governmental permitting, insurance
- Other Event Projects and Consulting: Red Bull Experiment, Summer and Winter X Games, International X Games Properties, LG Action Sports Tour and Championships, Dew Action Sports Tour, Gravity Games, Summer and Winter Olympics, Summer and Winter Goodwill Games, World Snowboard Championships, World Road Cycling Championships, US National Cycling Championships, Cactus Cup Global Mountain Bike Series,
Octagon/Advantage International & Threshold Sports
Senior Events Director | 01/1998 - 01/2002
- Senior Executive responsible in managing all event properties, marketing, and operations
- Key properties include: US Professional Cycling Championships, BMC Software Grand Prix of Houston, Boston, New York City, Austin, and San Jose, T Mobile San Francisco Grand Prix, Tour of Georgia
- Financial responsibility of annual revenues of $25 million, direct reports 8 and event staff of 250
Cannondale
Account Manager | 01/1997 - 01/1998
- Territory Manager and key responsibilities include: sponsorship, race team, and event development and operations including SOBE and Saeco Professional Teams; dealer relations and systems integration; development of Cannondale Motorsports division, and launch of Cannondale clothing and accessories collection
- Financial responsibility for key consumer cycling and emerging motorsports brand and direct reporting with approximately 50 dealers with annual revenues of $70 million in revenues, developing company's top territory
Specialized Bicycle Components
Manager, Events & Teams and Promotions | 01/1996 - 01/1997
- Executive responsible if planning, managing, and operating event properties, teams, and marketing initiatives
- Key properties include: Specialized/Mountain Dew Mountain Bike Team (World #1 and first Olympic Gold Medal), Cactus Cup Global Mountain Bike Series with events on five continents, and company wide marketing initiatives
- Financial of $12 million departmental budget, direct reports 18 plus 40 racing team members, 400 event staff
Atlanta Committee for the Olympic Games
Sport and Competition Manager | 01/1995 - 01/1996
- Responsible for managing competition, operations, and athletes for all cycling (road, track, mountain bike) marathon, and archery events
ISL/Sports and Company/International Cycling Productions
Technical Manager | 01/1991 - 01/1995
- Responsible for technical operations and athletes for cycling events
- Direct reports 24 staff members, 12 local organizing committees, 20 invited teams plus 700 volunteers
Education history
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Connections
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