Rebecca Mendoza: in Winchester, CA

Spearheaded and lead the implementation of Marketo into company CRM (Salesforce). Created training documents and “best practices” SOP’s for inbound, inside sales and business development teams. Responsible for driving Marketing Automation software (Marketo and Paradot) within company CRM (Salesforce), in addition to planning and executing digital/demand generation strategies and campaigns. Effectively managed new company marketing/customer success department. Develop, lead, and execute companywide re-branding efforts across six nationwide locations. Play key role as member of Extended Senior Leadership Team. Maximize strategic plans by consistently conducting business unit management analysis. Responsible for the ongoing development and maintenance of social media campaigns and platforms. Collaborate with in-house and agency creative vendors to design digital, print, and multimedia collateral for internal and external use while ensuring compliance to projected budget requirements. Strategize and execute social media campaigns (Instagram, LinkedIn). Serve as Editor in Chief for company-wide newsletter and magazine publications. Create all marketing, public relations, and editorial calendars. Write compelling speeches for internal stakeholders and executive leadership teams. Selected Contributions: ? Successfully executed numerous press events and campaigns, resulting in local news coverage and a National Geographic full-page feature. ? Develop, plan, execute and lead companywide re-branding efforts across 6 locations nationwide. ? Research, analyze, recommend and execute new digital strategies for e-commerce platforms for low cost to serve goals and KPI’s. Increased organic traffic by 25%, MQL’s and MQS’ up 10% and total revenue increase from e-commerce stream.

Spearheaded the development and execution of all business administration needs, including strategic sales direction, operational KPI’s, and P&L analysis. Held direct responsibility for the effective management of five direct reports in numerous cross-functional departments. Built and cultivated professional relationships with the Board and various Community Officials. Managed and ensured compliance to all marketing, operations, sales, and human resources budgets. Oversaw all marketing and creative work for domestic and international multi-channel streams. Employed in-house and agency teams to establish market presence and launch products. Played key role in the development and execution of corporate communications strategies, company branding, and projected business goals. Selected Contributions: ? Successfully created sustainable infrastructure and brand culture by effectively leveraging company communication channels. ? Acquired more than $3M in R&D Funding through the creation of proof of concept product. ? Expertly built $5M pipeline through the design and implementation of sales and marketing operations departments. ? Received FDA product approval and Laboratory Certifications

Provided integral support to entire C-Level Suite, including CEO, Board Chairman, and Board Secretary. Managed all aspects of human resources, marketing, operations, sales, and compliance departments. Led town hall meetings and internal communication efforts. Served as a key member of Senior Leadership Team. Developed and implemented marketing and sales targets. Facilitated recruitment, onboarding, and training for all new hires. Oversaw the production of all creative content for market introduction, penetration, and product launches. Analyzed and tracked brand messaging and culture effectiveness metrics. Played key role as change agent across all strategic operational departments. Selected Contributions: ? Successfully executed various clinical trials in China utilizing PMO's that were researched, recommended, negotiated with and managed by myself and the Compliance Team. ? Secured more than $5M in R&D funding through the creation of innovative product prototype. ? Received FDA product approval and CLIA Laboratory Certifications