Ricardo Gonzalez: in Carlsbad, CA

Develop effective and appealing editorial content for print, web, digital, and social media platforms that resulted in numerous successful advertising campaigns • Develop impactful marketing assets (data visualizations, branding guides, Instagram posts/stories, animated gifs, etc.) to develop and amplify the San Diego Magazine Brand • Manage shipping of all advertising-related magazine pages by proofing, exporting, uploading, approving each individual page for the final print, and giving final authorization for press • Produce and style photoshoots by curating inspiration, sourcing garments, assembling outfits and collaborating with photographers to capture the publication's identity • Train Assistant Production Designer on ad building, effective client communication, and how to best represent the San Diego Magazine Brand • Clearly communicate campaign concepts with marketing, sales, and event teams to coordinate roll-out and reach desired targets

Build on the current design of special advertising campaigns using provided assets while adhering to San Diego Magazine's brand standards • Coordinate and provide creative input for photoshoots by handling communication between photographers, models, and editorial team • Use provided assets to create "display" ads that effectively represent clients' unique identity • Re-export final client ads using pre-press output to confirm images are high resolution, all colors are CMYK and size matches San Diego Magazine printing specifications

• Assist in editorial layout design for San Diego Magazine and its 11 custom print publications • Research stock images to best suit the client's creative vision • Retouch, color correct and clip images for use in final print publications • Perform design edits based on client feedback and artistic direction