richard marazsky: Graphic Designer in Lancaster, CA
Summary
Activity
Projects
Mammoth WVH Special Edition Vinyl
Energize - Mixed Berry Social Media Video
Tando - Investor Pitch Deck - Social Media
Profight Supplements - Update + Social
Letterhead Fonts - Social Media Ads + Posts
Shop Miss-A - Fab You Less: Print and Digital
Proactiv - Summer Essentials
Mas Paletas Brand Identity & Social Media
Work experience
Beachbody
Senior Designer | 12/2014 - 03/2023
* Created assets that assisted with an increase of revenue and facilitated ongoing automation at a billion-dollar-a-year direct response and digital streaming company for the Creative, Digital, and Design Team as well as the Database Marketing Team.
* Collaborated with cross-functional teams to create innovative email marketing templates that increase email open rates by an average of 30%, resulting in annual revenue growth year over year.
* Managed the design and production of multiple digital ads for web and social media and landing pages, leading to a 20% reduction in ad spend while maintaining high conversion rates.
* Developed various campaigns, such as new product launches, engagement, triggered, automated, ad-hoc, win-back, cross-sell, and more, based on internal analytics from the database team, custom proprietary tools and customer research.
Email Design and Technical Tasks:•Design emails using existing key art or new art or a combination based on requirements.•Review analytics with Database Marketing Team adjust design and marketing tactics as needed•Email Template Creation + Custom email design•Create elements for dynamic content•Coordinate projects with developers and key stakeholders using Jira project management software
Social Media Ads + Content:
•Banner design
•Social Media Reel updates
•Social Media posts (lifestyle, product shots and more)
•Special event posts: for internal sales network yearly sales convention
•New product releases + Promotions
•Ads for Google Ad Manager - GAM
Site Design Tasks:
•New page mockups for promotions or new brand or new product releases
•Use site data to create best seller pages or display top sellers
•Banners (static, animated, dynamic display)
•Product mockups, Product bundle mockups
•New brand launch assets for site
Email Campaigns:
•Welcome email
•Early Engagement
•Lead Nurture
•Customer Nurture
•Win-back / Re-engagement
•Abandoned Cart
•Autoresponder/Automated
•New product announcement
•Newsletters
•Product Update email
•Dedicated send email (ex: email to 1X, 2X etc buyers)
•Seasonal + Promotional email
•Purchase confirmation
•Form submittal confirmation / thank you email
•Upsell email + Cross Sell
Print Design:
•Product guides
•Recipe guides for each brand
•Style guides for internal sales network yearly sales convention
•Large and small format printing for for internal sales network yearly sales convention
DigitalRoom Inc
Graphic Designer | Marketing & Promotions | 07/2012 - 11/2014
* Developed visually appealing email and landing page designs with Photoshop and Illustrator that increased click-through rates by 12% for promotional campaigns targeting new customers.
* Utilized Eloqua and later, Marketo to create and test A/B variations of emails and landing pages, resulting in a 15% increase in conversion rates for retention campaigns targeting existing customers.
* Adjusted creatives based on A/B testing outcomes that were tracked by proprietary internally developed software.
* Designed personalized templates and graphics based on customer behavior from internal database, resulting in a 33% increase in engagement for lead nurturing campaigns.
Email Design and Technical Tasks:
•Design and code emails
•Drop into Eloqua and later Marketo
•Q/A and Test emails
•Email Template Creation
•Custom email design
•Create elements for dynamic content
Site Design Tasks:
•New page mockups
•Use site data to create best seller pages or display top sellers
•Banners (static, animated, dynamic display)
•Print product mockups
Email Campaigns:
•Welcome email
•Early Engagement
•Lead + Customer Nurture
•Win-back / Re-engagement
•Abandoned Cart
•Autoresponder/Automated
•New product announcement
•Newsletters
•Product Update email
•Dedicated send email (ex: email to 1X, 2X etc buyers)
•Seasonal + Promotional emails
•Purchase confirmation
•Form submittal confirmation / thank you email
•Upsell email
Guthy-Renker
Graphic Designer | Direct Response | 03/2012 - 07/2012
* Re-made existing email templates and designed new mobile ads using Photoshop and Illustrator resulting in a 21% increase in click-through rates for the company's flagship product line.
* Created visually stunning landing pages using Photoshop and Illustrator that increased engagement by 35%, resulting in an additional $2M in revenue annually.
* Crafted attention-grabbing banner ads using Photoshop and Illustrator that boosted website traffic by 25%, leading to a 15% increase in overall sales across all product categories.
Email Design: and Technical Tasks:
•Create emails for multiple brands, promotions and product releases
•Review analytics and data adjust design and marketing tactics as needed
•Custom email design as well as Template Creation
Social Media + Banner Ads:
•Banner design - static and animated banners
•New product releases + promotions
Site Design Tasks:
•Landing pages for promotions or new brand or new product releases
•Use site data and analytics adjust tactics and optimize ads and landing pages
•Banners (static, animated, dynamic display)
•Product mockups, Product bundle mockups
•New brand launch assets for each brand’s site
Adknowledge
Senior Designer | 06/2010 - 02/2012
* Created attractive and highly effective email campaigns for 10,000+ advertisers and massive internal email lists, resulting in a projected $750,000 increase in net income.
* Collaborated with cross-functional teams in marketing and affiliate management to achieve the goals of high-end, high-traffic clients as well as small businesses.
* Utilized competitive analysis, consumer targeting strategies, using custom proprietary internal tools and databases, and then test learnings to optimize CPC/CPA emails and templates, mobile designs, landing pages, and banners for the 4th largest ad marketplace in the world.
HydraNetwork
Graphic + Web Designer | 12/2009 - 06/2010
* Designed innovative ad design concepts that increased customer engagement by 40%, resulting in a significant increase in click-through rates and sales.
* Collaborated with account managers to create personalized ad solutions for clients, leading to a 30% improvement in customer satisfaction ratings.
* Conducted A/B testing on multiple CPC/CPA campaigns, producing statistically significant results that improved campaign performance by 25% on average.
* Revamped the company's landing pages with engaging visuals, user-friendly designs, and compelling copy via collaboration with the copywriter team, leading to a 40% increase in lead generation.
Global Fitness Media
Graphic + Web Designer | 10/2008 - 12/2009
* Built, designed and developed the complete visual identity for two start-ups, including logos, web pages, landing pages, and emails then optimized based on user feedback and internal analytics resulting in a 60% increase in user engagement. Start up ran 3 months and optimization was ongoing afterwards.
* Produced high-fidelity mobile application prototypes that met user needs and improved conversion rates by 40%, resulting in an increase of $500K in revenue.
* Created effective marketing materials for internal use such as business cards, flyers and posters that enhanced brand recognition by 80%.
* Collaborated with cross-functional teams to design and launch a new user-friendly interface for fitorbit.com, resulting in a 30% increase in user engagement and retention within 4 months.
Juicecaster.com
Graphic + Web Designer | 03/2008 - 10/2008
* Re-Designed the design and user interface resulting in a 30% increase in online personal training sign-ups within three months.
* Developed and implemented a social media marketing strategy with the company marketing team and project managers that increased brand awareness by 45%, resulting in a significant rise in website traffic.
* Created visually engaging promotional materials such as postcards, flyers, and banners with Photoshop and Illustrator to attract potential customers, achieving a 20% conversion rate.
* Collaborated with developers to ensure live site designs met brand standards and enhanced the user experience, resulting in a 15% increase in conversion rates.
* Developed innovative print designs for various promotional materials, including postcards, posters, and flyers, highlighting the benefits and ease of use of the application resulting in a 25% increase in engagement and lead generation.
Spark.net
Graphic + Web Designer | 05/2003 - 02/2008
* Developed visually stunning new page designs for product releases with photoshop + Illustrator, resulting in a 40% increase in website traffic and a 25% increase in sales.
* Leveraged analytics via proprietary internal software from the database and strategic insights team to optimize landing pages based on user behavior, improving the user flow by 20% and increasing conversion rates by 15%.
* Designed eye-catching banners featuring static, animated, and dynamic displays that boosted click-through rates by an average of 30%, leading to increased engagement with website content.
* Utilized data-driven insights to optimize design decisions resulting in a 30% increase in engagement on social media platforms.
* Conducted A/B testing on custom print products resulting in an increase of sales by 15%.
Education history
Santa Monica College
Connections
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