robert mullner: in Yorba Linda, CA
robert mullner
Yorba Linda | United States
Skills
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Interests
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Industries
Moto & Powersports
Music
Summary
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Activity
Projects
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Work experience
AutoMD
Sr. Director, Partnerships | 11/2018 - 11/2019
Analyzed, reinvigorated and relaunched website for auto repair consumers and commercial repair shops via B2B & B2C channels.
• Re-engaged 12,000 auto service shops via email, direct mail, trade show, social and outbound call campaigns.
• Created and fostered business partnerships with leading Ecomm platforms and service providers to offer / subscribe to AutoMD services to boost customer traffic, conversions and average order value.
• Led AutoMD.com technology, database, creative and customer service teams.
• Produced budget and timelines for Board review and approval.
US Auto Parts
Director, Advertising & Media | 12/2008 - 11/2018
Developed thriving advertising channels and messaging for aftermarket brands and their agencies at a leading auto Ecomm. Crafted innovative programs and platforms with multiple stakeholders to engage new and previous clients and consumers.
• Conceived and delivered JC Whitney enthusiast programs creating over 20MM digital consumer engagements and 22% sales increase.
• Created and delivered sponsorships and consumer brand campaigns for leading suppliers including Bosch, Castrol, FRAM, Goodyear, KYB, Michelin, Monroe, Quaker State and Valvoline via agency and client relationships.
• Generated mini-sites, blogs, social media content, promotions, native ads and key words for client brands to drive exposure, consideration and sales.
• Administered contracts and logistics for 25 enthusiast events across the US.
• Served as “Chief Enthusiast” across multiple media platforms.
• Built (7) project vehicles for promotions and enthusiast events.
• Developed and maintained accurate budgets to achieve annual targets.
Moss Motors
Marketing Manager | 06/2007 - 12/2008
Supervised the Moss British Brand and Product Marketing for a $20mm business unit. Monitored and controlled the flow of new products into ten (10) catalogs, websites, email campaigns and promotions to increase sales and market share.
• Led the redesign of British Motoring, serving as Editor and primary author.
• Amplified awareness and sales by collaborating with specialist shops and enthusiast magazine editors.
RACER Magazine-Haymarket Worldwide
Account Director | 09/2004 - 06/2007
Marketed and sold print advertising to clients, agencies and sponsors of the ALMS, IRL SCCA, NASCAR and World Challenge Racing Series.
• Delivered custom publishing and sponsorship products and programs for new and existing clients generating over $200k of incremental business.
Motor Trend-Primedia Publishing
Regional Advertising Director | 09/2000 - 06/2004
P&L accountability to Group Publisher for $2.85mm of print advertising annually. Communicated sales strategies and supporting collateral materials to 25 sales reps to reach monthly sales objectives for 3 print publications. Oversaw 75 automotive aftermarket clients to meet annual revenue goals across ten titles.
• Re-energized a declining advertiser base via grassroots marketing and networking, grew net sales by 19%.
• Produced (2) successful European Car 1.8T Challenge enthusiast events generating $200k of incremental print and web revenue.
• Marketed and sold multiple custom publications generating $180k.
• Activated experiential marketing events supported with print & web deliverables generating $275k in incremental revenue.
• Brainstormed and sold online content sponsorships generating over $100k in incremental revenue.
Education history
CALIFORNIA STATE UNIVERSITY
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