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robert mullner: in Yorba Linda, CA

robert mullner

Yorba Linda | United States
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Industries
Moto & Powersports
Music
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Summary

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Activity
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Work experience
Image AutoMD

AutoMD

Sr. Director, Partnerships | 11/2018 - 11/2019

Analyzed, reinvigorated and relaunched website for auto repair consumers and commercial repair shops via B2B & B2C channels. • Re-engaged 12,000 auto service shops via email, direct mail, trade show, social and outbound call campaigns. • Created and fostered business partnerships with leading Ecomm platforms and service providers to offer / subscribe to AutoMD services to boost customer traffic, conversions and average order value. • Led AutoMD.com technology, database, creative and customer service teams. • Produced budget and timelines for Board review and approval.
Image US Auto Parts

US Auto Parts

Director, Advertising & Media | 12/2008 - 11/2018

Developed thriving advertising channels and messaging for aftermarket brands and their agencies at a leading auto Ecomm. Crafted innovative programs and platforms with multiple stakeholders to engage new and previous clients and consumers. • Conceived and delivered JC Whitney enthusiast programs creating over 20MM digital consumer engagements and 22% sales increase. • Created and delivered sponsorships and consumer brand campaigns for leading suppliers including Bosch, Castrol, FRAM, Goodyear, KYB, Michelin, Monroe, Quaker State and Valvoline via agency and client relationships. • Generated mini-sites, blogs, social media content, promotions, native ads and key words for client brands to drive exposure, consideration and sales. • Administered contracts and logistics for 25 enthusiast events across the US. • Served as “Chief Enthusiast” across multiple media platforms. • Built (7) project vehicles for promotions and enthusiast events. • Developed and maintained accurate budgets to achieve annual targets.
Image Moss Motors

Moss Motors

Marketing Manager | 06/2007 - 12/2008

Supervised the Moss British Brand and Product Marketing for a $20mm business unit. Monitored and controlled the flow of new products into ten (10) catalogs, websites, email campaigns and promotions to increase sales and market share. • Led the redesign of British Motoring, serving as Editor and primary author. • Amplified awareness and sales by collaborating with specialist shops and enthusiast magazine editors.
Image RACER Magazine-Haymarket Worldwide

RACER Magazine-Haymarket Worldwide

Account Director | 09/2004 - 06/2007

Marketed and sold print advertising to clients, agencies and sponsors of the ALMS, IRL SCCA, NASCAR and World Challenge Racing Series. • Delivered custom publishing and sponsorship products and programs for new and existing clients generating over $200k of incremental business.
Image Motor Trend-Primedia Publishing

Motor Trend-Primedia Publishing

Regional Advertising Director | 09/2000 - 06/2004

P&L accountability to Group Publisher for $2.85mm of print advertising annually. Communicated sales strategies and supporting collateral materials to 25 sales reps to reach monthly sales objectives for 3 print publications. Oversaw 75 automotive aftermarket clients to meet annual revenue goals across ten titles. • Re-energized a declining advertiser base via grassroots marketing and networking, grew net sales by 19%. • Produced (2) successful European Car 1.8T Challenge enthusiast events generating $200k of incremental print and web revenue. • Marketed and sold multiple custom publications generating $180k. • Activated experiential marketing events supported with print & web deliverables generating $275k in incremental revenue. • Brainstormed and sold online content sponsorships generating over $100k in incremental revenue.
Education history
Image CALIFORNIA STATE UNIVERSITY

CALIFORNIA STATE UNIVERSITY

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1501 Lincoln Blvd.#1014 Venice, CA. 90291