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GLOBAL MARKETING & BRANDING EXECUTIVE

Global Brand Marketing | Brand/Product Development | Athlete Management | Global Licensing & Partnerships

A driven, innovative, and bottom-line-focused global marketing/branding leader with demonstrated success directing global marketing initiatives and product innovation and that will drive brand elevation, sales growth and athlete identities. Created the identity for New Era’s authentic on field products and athletes and initiated its position into the authentic & lifestyle market. Rebranded and created operating LLC that turned around Prince tennis brand for Authentic Brands Group (ABG). Created technology platforms including ColdGear Infrared, Coldblack, and Storm products for Under Armour (UA) that earned 2 US Patents, drove UA’s reputation as an innovative sports leader and helped grow revenue from $725M to $4B between 2008 and 2015. Proactive, forward-thinking leader who identifies needs, develops brand solutions, and crafts powerful marketing and branding strategies that achieve targeted objectives. Forged and negotiated partnerships with Sony, Ralph Lauren, Bryce Harper, and Shohei Ohtani at New Era; Dick’s Sporting Goods, IMG Academy, and Tennis Warehouse at ABG; and Universities at Notre Dame and Auburn at UA. Directed high performing, accountable teams in fast-paced environments. Additional proficiency in:

•	Experiential Marketing	
•	Go-to-Market Strategies
•	Planning, Forecasting & Budgeting	
•	Strategic Planning & Execution
•	Deal Management & Execution Skills	
•	Digital & Social Media Platform Creation
•	Athlete & Ambassador Program Leadership	
•	Partnership Development & Management


Excelled in strategic leadership position, responsible for planning and executing integrated marketing strategy with major partners that drove growth and strengthened New Era's brand. Directed team of 4 marketing leaders and cross-functional teams to create and deliver global sales, go-to-market and branding programs. Nurtured and cultivated collaborative relationships with major sport leagues, key collaborators, partners, professional athletes, influencers and entertainers. Managed global marketing, social/digital platforms, partnerships and sponsorship budgets totaling $16.5M annually.
Highlighted Accomplishments:
• Achieved 17% YoY growth for caps, apparel and accessories, more than doubling previous year's growth rate while spending 20% less by designing and implementing strategies that capitalized on major partnerships.
? Increased sales for top selling product, Authentic Collection cap, by 26%.
• Developed ambassador-focused global campaign that connected New Era with MLB and associated players to generate emotional connections and engagement with fans; collaborated with MLB and agency to craft story and created supporting media that included short film, videos, key digital/social outlets and print production.
• Launched engaging and well-followed all access sub-campaign that lived across digital and social media as well as New Era and partner websites that brought fans and consumers behind the scenes and directly into "stadiums, dugouts and locker rooms."
• Sustained fan engagement throughout season by incorporating special events and unique products into campaign, which drove fan involvement and sales; special events included Opening Day, Mother's/Father's Days, Playoffs, Super Bowl, All Star Game, and Postseason launch.
• Tapped by executive team to serve as consultant and advisor to NFL and NBA counterparts at New Era to develop campaign plans and partnership initiatives based on MLB model that drove a digital presence and created emotional connections with fans and consumers.
• Expanded company's global presence by creating regional partnerships and ambassador involvement during opening of New Era shops in Canada, Mexico, Japan, Korea, and China coinciding with campaign launch, and executing large media events during MLB's London & Mexico series.
• Directed athlete and ambassador MLB brand partnership program; led negotiations and signing of 15 brand athletes and ambassadors, including, Bryce Harper, José Altuve, Javy Baez, Travis Scott, Francisco Lindor, and others. Created individualized strategies that incorporated athlete's and entertainer's into New Era's brand.
• Determined New Era's level of sponsorship with each MLB team; negotiated $8M in annual contracts.



Director, Marketing & Partnerships

Developed and led global brand strategy, defined product mix, and managed marketing, licensing partners, and sales for Under Armour's multiple team sport categories. Oversaw brand & product development in line with corporate vision. Developed long-term partnerships with college athletic programs and major league partners. Conceptualized and executed large-scale marketing campaigns.
Highlighted Accomplishments:
• Drove 23 consecutive quarters of 20%+ top and bottom line growth within Under Armour training and team sports categories, and quadrupled team sports sales from $40M to $160M between 2008 and 2015.
• Led creation of innovative new products that satisfied athletes' needs and were first to market; brainstormed ideas to solve needs of athletes, developed products under tight deadlines, and crafted compelling product identities and stories that drove sales and reinforced UA's brand.
- Oversaw development of ColdGear Infrared that applied ceramic application to inside of shirts to help retain heat worn by numerous NFL players underneath uniform.
- Produced Coldblack apparel that reflects sun's rays to keep wearers cooler; adopted early on by Jordan Spieth to wear in tournaments.
- Added waterproof application to cotton to create Storm waterproof garments used across UA product lines and adopted by 300+ collegiate athletic teams.
• Signed important collegiate partnerships with Notre Dame, UCLA, Texas Tech, Auburn, Wisconsin, and others; collaborated with schools to create cohesive brand and university marketing stories, and unified campus outfitting programs.

Senior Global Category Director

Directed Spalding's Diamond Sports business unit operations; oversaw global marketing, athlete management, and product creation and management across sporting goods, retail, online, and team dealer channels. Developed strategic and comprehensive financial forecasts, plans, and budgets.

Director, Product & Marketing

Find out detailed information about Robert Narvaez,  in Huntington, NY

Robert Narvaez: in Huntington, NY

Robert Narvaez

NEW ERA CAP

Under Armour

Spalding

ELON UNIVERSITY