Ronnie Romero: Managing Partner in Trabuco Canyon, CA

Design and implement integrated promotional marketing initiatives. Brainstorm with clientele and promotional partners. Lead the creative planning process. Develop and initiate integrated promotional strategies to meet clientele needs and gather information. Develop key promotions to acquire information needed to build brand awareness, market share and sales nationwide. Manage various outside partner agencies to execute programs. • Instrumental in the development of the major grocery chain location expansion by 3% through Hispanic marketing programs and promotional initiatives between 2012 and 2014. • Designed and implemented promotional brand management campaign with a major food manufacturer to increase awareness and sales by 19% within 2 years via digital and retail execution. • Established Hispanic promotional revenue that contributes to the overall success of the agency by establishing continued business with major fortune 100 client partners. • Designed and implemented an international promotion with telecommunications carrier that increased their call time and cell phone programs to India by 15% within the promotional time frame.

Charged with spearheading all agency functions and process improvement. Established the agency within the industry and developed business. Led the creative planning process, formulated the corporate vision and strategic direction, initiated marketing growth strategies, financial management and new creative initiatives, provided strategic guidance on operations, and coordinated projects valued at millions annually. Managed team to work with outside design/advertising/PR agencies and managed operating budget. • Developed and executed over 100 creative marketing and CPG promotional campaigns in the U.S. and Latin American markets that produced an average 38% profit margin for FMG. • Instrumental in the development of fortune 100 client partner loyalty program, awareness and market growth through creative e-commerce promotions. • Initiated a marketing strategy involving strategic partnerships with various advertising agencies to guarantee FMG as the agency of choice for all their marketing and promotional needs.

Accountable for managing departmental direction, P&L’s and all aspects of two departments. Management and leadership of 10 team members. Management included business and financial planning, employee development, creative strategy, positioning, pricing, sales and marketing, cost management, logistics, quality control and general administration. • Spearheaded the development of promotion department revenue growth by approximately 350% from 1999 to 2004. • Direction and implementation of over 75 creative consumer & trade promotions, nationwide, with an average profit margin of 30%. • Re-engineering of marketing and promotions operations/process improvement that contributed to the overall profit of the organization. • Collaborated with the finance department to develop strategic/tactical planning, forecasting, operating budget and financial/cost controls to increase departmental margins by 10%.