Rosie French: ECOMMERCE MANAGER in denver, CO
Rosie French
ECOMMERCE MANAGER
denver | United States
Skills
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Interests
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Industries
Fashion
Lifestyle
Outdoor
Snow
Surf
Summary
Activity
Projects
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Work experience
JanSport
ECOMMERCE MANAGER | 07/2019 - Current
? Partner with Director of Digital Commerce to create 3-year strategy plan for DTC business and then backed in a process that enabled transparency and new tactics to achieve our 22% CAGR growth
? Created clear processes in Asana to prioritize collaboration and productivity on my team by leveraging clear communication, aligned expectations and project management
? Lead our user experience development strategy to provide a world class experience and to improve engagement rate and conversion rate on key product detail and listing pages
? Partner with eCommerce Analyst to analyze sales data to extract insights and create the monthly and annual ecommerce forecast, including channel specific forecasts
? Evolved channel forecasting and channel tracking to measure KPI assumptions daily, allowing us to pivot dollars in real time to maximize spend and hit revenue projections
? Set our key product launches up for success by creating annual content and advertising strategies that target specific audience segments to drive engagement, awareness and ultimately sales of key collections
? Support organizational pivots and response to the COVID-19 pandemic by driving reactionary promotions and messaging that helped to drive brand relevancy and demand for travel products by focusing on outdoor adventure messaging
? Personalize the experience of our consumers by creating and evolving our targeting and segmentation strategies across our website and various advertising channels
? Drove 4% increased conversion rate by hiding stars on products that had no reviews on Eagle Creek site, and increased add to cart rate by 2% by adding option for backpack cleaner in cart on JanSport site
? During natural dips in organic occurring post-pandemic, strategically leaned into in email channel for Eagle Creek to achieve 21% YOY growth in January and February
? Built strategy for the Monetate personalization roll out that resulted in 2% decrease in bounce rate and an increase of 3% for average time on site
? Maintain close alignment with marketplace advertising strategies (AMS and Target+) to ensure a fluid consumer experience from marketplace to .com
? Manage advertising budgets for both JanSport and Eagle Creek to roll up into P&L and partner with eCommerce analyst and Director of Digital Commerce in keeping a close eye on profitability targets
Eagle Creek
DIGITAL MARKETING COORDINATOR | 07/2017 - 07/2019
? Analyzed site trends (CVR, AOV, Sessions, Bounce Rate) and produced digital KPI reports that supported the team in evolving our strategy and making informed decisions
? Completed channel forecasting by reviewing current channel by channel trends and three-year, straight line forecasts to meet sales targets
? Managed one-million-dollar budget across digital advertising and vendor services costs for AMS and DTC expenses
? Executed an advanced email marketing program including audience segmentation, triggered email program build-out and predictive action campaigns to drive an increase in CTRO by 5% and an increase in open rate by 2%
? Created and implemented a cohesive SEO strategy to drive organic website traffic, resulting in steady metrics despite a large replatform and traffic increases of 2% YOY around duffel keywords
? Managed advertising P&L, utilizing finance and Coupa systems
? Was a key contributor to the website migration project that resulted in our new November 2018 DTC site
? Coordinated etail and Amazon advertising campaigns with A+ listing optimization between sales team needs to ensure fewer cancelled orders and build momentum around new products
? Successfully launched our re-platformed website and managed the onboarding of the new tech stack and digital marketing agency, preventing any disruption to the business
? Completed a comprehensive ASIN audit to sure up our Amazon listings and strategically partnered with our Amazon vendor to build robust AMS strategy around low performing ASINS
? Served my colleagues as the Community Vice Chair of the Women’s Employee Resource Group (Reef/Eagle Creek)
ToeSox
DIGITAL MARKETING SPECIALIST | 09/2015 - 07/2017
? Tracked, analyzed and reported on KPIs such as conversion rate, bounce rate, average order value and customer lifetime value to meet and exceed sales goals by 10%
? Create content strategy for social media platforms, email marketing calendar and digital advertising campaigns utilizing product sales trend data and consumer engagement metrics
? Implemented email marketing programs and social advertising campaigns to drive 20% growth in revenue YOY through both channels combined
? Maintained the website development roadmap to ensure efforts aligned with initiatives and strategy
? Conducted all site merchandising and managed product catalog, partnering with product development and merchandising team to ensure accuracy
? Lead new site launch of TaviNoir.com, meeting development deadlines and setting business up for channel successes
? Partnered with Sales team to roll out a MAP agreement with vendors to control brand presence across the web and drive a 3% increase in CVR on Product Listing Ads, which contributed to revenue increases for DTC business
? Led ROAS analysis of key channels to optimize spend and performance, resulting in more efficient advertising spend
? Implemented a comprehensive Pro Program to drive incremental revenue to ToeSox.com and promote brand awareness
Mopro
Account Manager | 03/2015 - 09/2015
• Responsible for design, launch, and management of 60+ client websites/accounts per month
• Project manage development of sites in Chennai, India
• Provide technical support for website and troubleshooting of Social Media and Analytics platform
• Works closely with production, design and development teams to execute projects with strict deadlines
• High customer satisfaction rate and low customer churn
• Responsible for providing consultation on client online reputation management
James Publishing
Account Manager | 02/2014 - 09/2014
James Publishing and Attorney Marketing is a digital marketing agency that offers a range of tailored digital marketing services for clients in the legal industry.
• Effectively managed over 200 client accounts through monthly calls, reporting and troubleshooting.
• Worked closely with SEO, content, web designers to ensure consistent messaging and branding.
• Analyzed campaign performance & KPIs to provide insight and optimizations.
• Planed and executed social media strategies for top tier clients.
• Responsible for daily account billing totaling 1.5 million dollars per year.
• Managed creation of monthly print and email marketing newsletters for distribution by law firms.
Santa Cruz Chamber of Commerce
Administrative Intern | 04/2013 - 07/2013
The Chamber has been a local voice on behalf of business and the community since 1889. We are an independent Chamber of Commerce working within the Santa Cruz community bringing together businesses, workers, residents, organizations, citizens, and local governments to promote economic vitality and prosperity in Santa Cruz County.
• Worked with the Membership Relations Director to complete projects aimed at gaining new members and also retaining current members
• Assisted in organizing member mixers, luncheons, ribbon cuttings, and other community advocacy events
• Attended board meetings, community advocacy hearings, small business and finance development seminars, and Women in Business meetings.
Santa Cruz Chamber of Commerce
Administrative Intern | 04/2013 - 07/2013
• Worked with the Membership Relations Director to complete projects aimed at gaining new members and also retaining current members
• Assisted in organizing member mixers, luncheons, ribbon cuttings, and other community advocacy events
• Attended board meetings, community advocacy hearings, small business and finance development seminars, and Women in Business meetings.
The Chamber has been a local voice on behalf of business and the community since 1889. We are an independent Chamber of Commerce working within the Santa Cruz community bringing together businesses, workers, residents, organizations, citizens, and local governments to promote economic vitality and prosperity in Santa Cruz County.
Santa Cruz Chamber of Commerce
Administrative Intern | 04/2013 - 07/2013
The Chamber has been a local voice on behalf of business and the community since 1889. We are an independent Chamber of Commerce working within the Santa Cruz community bringing together businesses, workers, residents, organizations, citizens, and local governments to promote economic vitality and prosperity in Santa Cruz County.
• Worked with the Membership Relations Director to complete projects aimed at gaining new members and also retaining current members
• Assisted in organizing member mixers, luncheons, ribbon cuttings, and other community advocacy events
• Attended board meetings, community advocacy hearings, small business and finance development seminars, and Women in Business meetings.
Nexenta Systems
Sales Administrator | 07/2012 - 04/2013
--Responsible for processing sales orders, cutting license keys and organizational operations
--Helped integrate DocuSign, an electronic signature system into the company processes which contributed to the overall accessibility to documents
--Worked closely with Sales Team, Finance and Marketing staff in administrative roles
--Organized company events, scheduled conference rooms daily, and booked travel for employees
--Worked to reconcile Salesforce with Netsuite on a quarterly basis
--Created Customer Portal Guide in order to inform customers about company portal use
--Edited numerous company documents
--Ran reports to summarize Sales Team's activities
--Involved in clarifying Sales Operation processes and practices in conjunction with Finance.
Nexenta Systems
Sales Administrator | 07/2012 - 04/2013
--Responsible for processing sales orders, cutting license keys and organizational operations
--Helped integrate DocuSign, an electronic signature system into the company processes which contributed to the overall accessibility to documents
--Worked closely with Sales Team, Finance and Marketing staff in administrative roles
--Organized company events, scheduled conference rooms daily, and booked travel for employees
--Worked to reconcile Salesforce with Netsuite on a quarterly basis
--Created Customer Portal Guide in order to inform customers about company portal use
--Edited numerous company documents
--Ran reports to summarize Sales Team's activities
--Involved in clarifying Sales Operation processes and practices in conjunction with Finance.
Nexenta Systems
Sales Administrator | 07/2012 - 04/2013
--Responsible for processing sales orders, cutting license keys and organizational operations
--Helped integrate DocuSign, an electronic signature system into the company processes which contributed to the overall accessibility to documents
--Worked closely with Sales Team, Finance and Marketing staff in administrative roles
--Organized company events, scheduled conference rooms daily, and booked travel for employees
--Worked to reconcile Salesforce with Netsuite on a quarterly basis
--Created Customer Portal Guide in order to inform customers about company portal use
--Edited numerous company documents
--Ran reports to summarize Sales Team's activities
--Involved in clarifying Sales Operation processes and practices in conjunction with Finance.
Cubico Media Labs LLC
Marketing Intern | 03/2011 - 06/2011
--Helped write and design the company website
--Developed marketing strategy to help kick-start company business goals
--Worked with social media to enhance company visibility
--Participated in planning of company goals and overall focus.
Cubico Media Labs LLC
Marketing Intern | 03/2011 - 06/2011
--Helped write and design the company website
--Developed marketing strategy to help kick-start company business goals
--Worked with social media to enhance company visibility
--Participated in planning of company goals and overall focus.
Cubico Media Labs LLC
Marketing Intern | 03/2011 - 06/2011
--Helped write and design the company website
--Developed marketing strategy to help kick-start company business goals
--Worked with social media to enhance company visibility
--Participated in planning of company goals and overall focus.
UC Santa Cruz
Teaching Assistant | 01/2011 - 05/2011
--Helped to facilitate the building of a community garden
--Wrote fundraising proposal and presented it to College Board which helped to fund that years garden projects.
--Facilitated group meeting and class discussions about course materials and garden projects
--Provided academic support and grading standards for students
UC Santa Cruz
Teaching Assistant | 01/2011 - 05/2011
--Helped to facilitate the building of a community garden
--Wrote fundraising proposal and presented it to College Board which helped to fund that years garden projects.
--Facilitated group meeting and class discussions about course materials and garden projects
--Provided academic support and grading standards for students
UC Santa Cruz
Teaching Assistant | 01/2011 - 05/2011
--Helped to facilitate the building of a community garden
--Wrote fundraising proposal and presented it to College Board which helped to fund that years garden projects.
--Facilitated group meeting and class discussions about course materials and garden projects
--Provided academic support and grading standards for students
Education history
General Assembly
| 2014 - 2015
General Assembly
| 2014 - 2015
Universidad de Cordoba
| 2011 - 2011
Universidad de Cordoba
| 2011 - 2011
University of California Santa Cruz
Bachelor of Arts (BA) | 2008 - 2012
University of California Santa Cruz
Bachelor of Arts (BA) | 2008 - 2012
University of California Santa Cruz
Bachelor of Arts (BA) | 2008 - 2012
University of California, Santa Cruz
Bachelor of Arts (B.A.) | 2008 - 2012
University of California, Santa Cruz
Bachelor of Arts (B.A.) | 2008 - 2012
University of California, Santa Cruz
Bachelor of Arts (B.A.) | 2008 - 2012
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