Ross Necessary: in Burbank, CA

Provide strategic leadership and direction in the creation and execution of paid and non-paid content designed to meet broad marketing strategies on a per property basis. Manage all aspects of creative design while balancing business operations requirements to deliver on time, on budget and on message to maximize ROI. Lead dozens of talented people in categories of creative, production, research, technology, packaging, premiums and logistics. Achievements: • Coordinated execution of marketing campaigns to deliver industry leading box office results with 9 films each earning over $100million. • Aligned Home Entertainment A/V creative and production with in-house vendor to realize annual savings of $1million and reduce vendor dependencies. • Collaborated with sales, marketing and distribution leadership to strategize and execute Home Entertainment campaigns along side Theatrical campaigns, particularly during awards' season. • Responsible for all budgeting and planning processes pertaining to marketing operations from division overhead to capital expenditures to service contracts Proven Accomplishments Reduced global operational expenses through vendor consolidation, achieving economies of scale and streamlining workflow such that affiliate and licensee offices could leverage shared resources to execute marketing campaigns. Utilized political acumen and resourcefulness to bring 2 disparate divisions together to collaborate on and build the first functional digital screening application that would forever change how the studio shares feature content with voters for awards' season. Built an entirely new department from scratch to facilitate the identification and implementation of new processes and systems designed to deliver effectiveness and efficiency in Marketing operations through change management and cost reductions. Crafted and successfully executed a business plan to resurrect an under achieving in-house vendor resulting in a 500% increase in annual revenue. Korn Ferry Leadership Assessment Directive Pacesetting Visionary Affiliative Participative Coaching Vice President, Worldwide Marketing Operations Employed thoughtful leadership and carefully crafted vision to build tools and business processes to deliver unmatched value to the company. Achieved massive savings and efficiencies through optimizing homegrown and commercially available resources in the production and distribution of all marketing material. Meticulously built alliances across divisions and across the industry that would form collaborative partnerships. Achievements: • Engaged SAAS solutions and orchestrated API integrations to automate workflow, improve data and reduce spending by $4million over a 3-year period. • Created the vision for and led the development of a digital screening application to eliminate the manufacture, packaging and distribution of DVDs to over 100,000 Academy and Guild members during awards' season, saving $1million per title or as much as $5million per season. • Reduced global A/V spend by $3million per year through consolidation of services in content creation and distribution, providing territories more spending power in Media buying. • Saved $1million per year and hundreds of hours in production timelines through the identification and implementation of a new customized Digital Asset Management platform. • Discovered and implemented $800,000/year process change by introducing creative leadership to new collaborative technology that reduced creative development time and material waste. • Led data visualization effort to illustrate KPIs providing executive leadership with more consumable information for quicker and more decisive action.