Ryan Schuster: Marketing Assistant in Mesa, AZ

- Generate high-value BANT qualified leads through outbound email marketing campaigns - Promote content on social media channels to build social engagement and social reach - Remarket to website visitors to re-engage, build awareness/demand, and generate leads - Engage with social media influencers to build relationships, generate brand awareness, and grow reach - Conduct domain and page-level content audits using Screaming Frog SEO and URL Profiler software - Create customer profile avatars for content marketing team - Assist SEO strategy team with analytics & reporting needs using Google Analytics, Google Search Console, and more

- Project manager for The W. A. Franke College of Business sales program website rollout - Implemented rollout for NAU Professional Selling website using ExpressionEngine - Assist marketing professor with research and grading

- Increased overall brand presence and awareness of Monster Energy at Northern Arizona University - Sampled Monster Energy products to college students on and off campus - Organized and hosted action-sport and music-related sampling events - Created personal interactions between students and Monster Energy brand

Inbound Digital Marketing - Directed Tsubo email marketing campaigns - Reported on email marketing performance - Developed marketing strategies to drive visits, email opt-ins and sales ->Drafted Sanuk Athlete Social Media Marketing Campaign - Use of Silverpop, Omniture, and Demandware

- Conducted interviews and interacted with professional snowmobile athletes for promotional content - Utilized social media sites, blogs, and websites to promote content and generate sales - Managed Facebook, Twitter, and Instagram social media pages - Developed creative sales promotions to generate sales and increase brand awareness

- Developed and implemented strategic marketing campaigns - Constructed and currently manage resort's social media marketing platforms - Coordinated wakeboarding events and contests - Handled motel reservations through use of Innsight system - Trained employees for front desk and convenience store positions - Handled customer service requests and complaints - Leased marina slips