Rylan Edwards: Chief Strategy Officer in Santa Barbara, CA

• Chief Strategy Officer of the group buying e-Commerce site, GroupGets, LLC. • Involved in all aspects of business from strategy ideation to marketing to operations to finance. • Have now reached two consecutive months of revenues with minimal spend on marketing reaching our target market entirely through creative business development and growth hacking strategies.

• Drive product development and management of Toluna’s healthcare product, the Curizon research panel, consisting of 115k healthcare professionals across six countries for the purposes of completing market research surveys, focus groups, and in-depth interviews. • Assess and analyze healthcare and pharmaceutical industries to ensure product development addresses unmet and unknown client needs. • Manage $6MM annual product development and COGS budget. • Formulated and managed implementation of marketing strategy resulting in consecutive years of 15% growth in commissioned projects. • Developed analytics dashboard tracking KPIs including ROI, retention rate, and response rate using multiple regression modeling. • Led multi-faceted COGS reduction strategy that decreased dependence on third-party vendors by 57% through variety of cross-functional initiatives; directly resulted in increased profitability and improved pricing flexibility in competitive, cost-driven marketplace. • Increased

• Devised US market entry strategy for Xero, the market leader in cloud-based accounting software in the UK, Australia, and New Zealand. • Led five-person team in writing of formal business plan inclusive of US market assessment, strategy, acquisition tactics, and financials. • Identified an accessible and economically durable beachhead market that exhibits a unique psychographic product fit. • Developed financial model inclusive of all incremental revenue and COGS and provided full five-year consolidated financial statements including monthly balance sheets, income statements, and cash flow statements. • Conducted 44 hours of primary research while personally interviewing over 50 key opinion leaders and potential customers to evaluate pain points, opportunities, and the efficacy of proposed customer acquisition tactics. • Designed and executed market research plan for beachhead segment and provided quantitative analysis of survey response data. • Concluded that proposals in busines

• Sold complex market research studies throughout North America, Europe, Latin America, and Asia while personally providing consultative services to clients using expertise of healthcare field and extensive project management experience. • Directed project management from initiation to closure for dozens of international market research studies while meeting urgent deadlines. • Executed and coordinated recruitment efforts, programming, data quality checks, and data analysis. • Led market research sales team in booked revenue from new clients and revived accounts since joining in Q4 of 2008. • Exceeded all personal quarterly goals since Q4 of 2008 including 153% of goal in Q1 of 2009. • Only member of team to have surpassed 2009 target, generating over $1.2MM in revenue by focusing on customer retention and NPS. • Personally booked 30% of all 2009 market research revenue while sustaining highest close rate as part of six-person sales team. • Negotiated contracts and SLAs for high-revenu