Safiya Lawrence: Organic Growth | Performance & Analytics | Semrush Ambassador in New York City Metropolitan Area

Lead organic growth & performance (editorial content, technical, commerce, etc.) for PMC’s digital media publications

Providing everything from site architecture recommendations to research and analysis to meta tags, copy development, and beyond, I oversee each component our custom SEO strategies for our B2B tech, finance and venture capital clients. With the support of the content strategy and development teams, I ensure the content delivered is highly effective and valuable for both humans and search engines.

Tracking and analyzing performance metrics, and using data-driven insights to develop and implement strategies to improve performance.

As the SEO Manager, I was in charge of strategy and account management for the US and UK clients at Croud. My clients were in the tech & financial services sector. Some of my job functions included but were not limited to: • Coordinating the creation and submission of website content • Building online community and backlinks • Strategic planning and campaign organization • Monitoring projects from inception to completion • Working cooperatively with team members to accomplish SEO goals • Executing specific competencies such as keyword research, market analysis, technical website and content optimization • Using analytics to determine the effectiveness of internet marketing campaigns • Maintaining ongoing contact with clients on the progress of projects • Leading and managing a network of digital marketing strategists

As the Sr. Account Manager, I was in charge of all account management and project management for the portfolio of clients at SEO Brand, especially for services such as SEO, Paid Social, Online Reputation Management, and Digital PR. The clientele includes a wide variety of industries and verticals from luxury travel to eCommerce. In collaboration with the Web Development team at SEO Brand, my experience and expertise have included but were not limited to: • Developing, implementing, and managing marketing campaigns in promotion of products and/or services • Enhancing brand awareness within the digital space • Driving traffic and acquiring leads/customers • Planning innovative audience targeting strategies • Defining, measuring, and reporting on ROI/KPis • Preparing budget and revenue projections • Leading strategy, creative, testing, execution, and analysis across all digital channels • Leading, managing, and mentoring a team of 5-10 digital marketing specialists

As the Content and Link Building Manager, I was in charge of all content and outreach initiatives for the clients at SEO Brand. The clientele includes a wide variety of industries and verticals from financial services to eCommerce. In collaboration with the Technical/Development team at SEO Brand, my experience and expertise have included but were not limited to: • Implementing successful SEO-driven content strategies • Identifying new content opportunities • Exploring ways to re-purpose existing content throughout the site • Monitoring website traffic • Responding to website feedback • Implementing changes to the site's layout and content based on website analytics and usability testing • Analyzing a site in terms of its overall authority and relevance • Communicating effectively and efficiently through on-page and off-page content, as well as social media • Managing and fixing crawl and redirect errors • Leading and managing a team of 30+ copywriters and content specialists