Sally Bartz: founder, designer, marketer of women’s accessory and travel bag line in Newport Beach, CA

• Developed brand concept, name, and vision along with all product • Conceptualized marketing materials from story, vibe, copy, logos, layout, photos • Identified brand marketing opportunities from tradeshows and in-store events to teaming with early design bloggers such as Design*Sponge https://www.designsponge.com/?s=halsea • Appeared on national television and in national print magazines and newspapers • Designed fabric patterns, color stories, and developed product • Created and ran a flagship Halsea shop in Newport Beach • Designed all product and communicated with overseas factories • Merchandised the line, did costing and set prices

• Managed team of designers and merchandisers for paul frank accessories • Launched small paul accessories (kids 2t – 6x) • Lead direction of art for prints and graphics • Collaborated with sportswear designers on overall season direction • Created seasonal line plan • Prepared line presentations • Developed findings, materials, prints, trims, etc. • Supervised sample development from proto to pre-production • Communicated with overseas and domestic factories • Maintained department calendars, budgets, etc.

Independent Product Design & Product Development Business Provided clients with accessory design, development and merchandising services. •Created complete accessory design programs for several different men's and women's lifestyle apparel companies. Clients Included: Volcom. Rusty. O’Neill. Split Girl. Modern Amusement. Sanuk. Lucky Brand.

QUIKSILVER, INC. Director of Design, Roxy Accessories and Footwear • Launched Roxy Accessories Division in 1997 • Responsible for the design, development, costing, and sales samples for a wide range of product • Under my direction, annual sales grew from 1 million to over 50 million • Daily factory communication including overseas travel • Searched international and local marketplaces for trend and color inspiration • Created many new surf industry growth categories such as Girls’ Lifestyle Footwear, Hawaiian Print Luggage, and Room Accessories

• mens and women's garment development and merchandising • develoved knits from designer's sketch to fabric knit-outs, lab dips, to sampling, costing and fitting to complete package to the production team