Samantha Aprea: Freelance Apparel Designer in Boston, MA

As a contract apparel designer for New Balance, I worked on designs for the Women's Running & Performance categories, which includes fashion, trend, and value capsules to meet the needs of the generational New Balance consumers.

As a contract designer for the brand, I execute all concept research, apparel design, and color + print development for the Spring '19 and Fall '20 Men's and Women's collections. I participate in product development, fittings, and construction reviews with in-house team and overseas vendors, and lead seasonal product merchandising efforts to drive new product innovations.

As the Design & Development Manager, I was the primary designer and developer for all products in the well-known men’s category and new women’s category. I created and managed our product line consisting of 40+ existing SKUs and 45+ new SKUs, meeting the target margin of 51% for our direct-to-consumer business.

As a Designer II - Outerwear, Baselayer, and Hunt/Fish Apparel, I designed 24+ product SKU’s per season across active and traditional outdoor product categories to meet the needs of both loyal and new L.L. Bean customers.