Sam Bruce: Creative Marketing Director in Boulder, CO

Managed marketing, branding and creative directing responsiblilities to develop local and national campaigns for both print and digital publications. Redesigned look and feel of ecommerce website, product packaging and press/sales kit. Created editorial, video, photo and graphic content for all media platforms. Conducted excellent customer service while coordinating consumer and tradeshow events across the nation. Managed consistent brand and styling guidelines for international distributors. Communicated with national and international brand ambassadors. Developed an affiliate program that generated sales and established relationships.

Telling the stories of individuals, companies and organizations who have a unique message by creating a video that delivers it in a compelling way. Videos can be seen on my Vimeo account: https://vimeo.com/samanthabruce

Sold top of-the-line outdoor apparel. Coordinated with floor leads to help train permanent/seasonal staff. Spread awareness of the company’s environmental initiatives.

Social media manager, content generator, video editor, idea maven, change creator, and project manager.

Rocked out a daily column, reported on new equipment, survival skills and camping recipes, researched the next greatest adventures, honed media skills while gaining new ones and generated social media content.

Expert outfitter on outdoor gear such as backpacks, stoves, apparel, climbing equipment, boots and tents. Built and managed the warranty department. Generated content for social media and the company’s consumer website. Broad knowledge of backpacking, climbing, running, hiking, camping and survival skills for an array of adventures.

Written for publications including but not limited to: Backpacker Magazine, Active Junky, Verge Magazine, and The OR Daily. Creates content for social media and web platforms such as the Just Rite Media client blogs, site, and social media accounts. You can view some of my editorial work on my LinkedIn account: https://www.linkedin.com/in/samantharaebruce