Samantha Guarnaccia: Digital Marketing Manager in Hatboro, Pennsylvania

Manage Social Media Specialist and oversee organic and paid social campaigns with the goals of increasing followers and driving engagement Ensure content development and creative direction is within brand guidelines and meets goals and objectives Oversee influencer recruitment processes, relationship management, and budget Responsible for all website updates and management, including, but not limited to, website design and user experience, promotion management, SEO, and our product catalog in Shopify Spearhead software implementations and capabilities to increase customer reach Analyze website click-to-purchase conversion rates via email and the effectiveness of promotions to determine what drives sales Identify latest trends and technologies affecting our industry to make sure all channels are current Work cross-functionally with other departments to stay on top of product development and integrations Improve conversion rates by implementing backend automations and email drips to enhance the customer journey Plan and facilitate quarterly influencer/press events

Created @dionisskincare TikTok and gained 26,800+ followers in 1.5 years Increased Instagram follower count by 300% since taking over in June 2021 Developed and executed an organic and paid social media strategy for Dionis, including but not limited to: social media tone of voice, annual content pillars, monthly themes, posting cadence, and KPIs Built and managed a network of over 300 influencers in a gifted and sponsored capacity Designed public relations strategies and executed them internally, as well as through outsourced PR agencies Regularly monitored, tracked, and reported on engagement metrics and adapted strategies as needed to optimize results Created, edited, and published relevant and trending content to all Dionis social media platforms Managed social media advertising campaigns via Google, Meta, and TikTok Built, nurtured, and moderated our online community through timely responses to consumers' messages while maintaining brand voice in every response Acted as product photographer and editor for website imagery displayed on dionisgmskincare.com

Created, edited, and published videos, stories, and posts to all Dionis social media platforms Owned creative direction on all marketing collateral Partnered with over 100 influencers and UGC creators for content to use in various marketing channels

Created and designed printed product materials for customers to visualize house models on local vacant lots for sale Maintained and updated the website, ensuring pages are up to SEO and Google standards Updated and listed available lots for sale on Bright MLS