samantha jerome: Marketing Manager in Costa Mesa, California

Social Media & Content Coordination: Managed and created engaging content across all social media platforms, enhancing brand visibility and engagement. Provided monthly analytical reports to the President and Creative Director. Achieved a 16,000-follower increase and a 113% increase in impressions in 2023. ● Brand Partnerships Manager: Developed and managed strategic partnerships across all brand divisions. Acted as the key account manager for external brand partners, fostering communication and coordination between Atwyld and online partners. In 2023, facilitated over 4 million organic views for online partners. ● Lead Producer of Content & Photoshoots: Collaborated with the Creative Director to coordinate casts, including models, videographers, photographers, and hair and makeup artists, ensuring cohesive collaboration and exceptional results within an $89,000 budget. Handled all accommodations, food, and travel arrangements for cast and crew. ● Creative Direction: Partnered with the Creative Director to develop shot lists, call sheets, and execute creative visions on set. ● Calendar & Project Management: Strategically coordinated photoshoot dates, meetings, and asset deliveries to ensure timely project completion. Proficiently planned marketing campaigns to align with style deliveries, engaging and expanding the audience. ● Asset Management: Organized and migrated 12,000 assets into proper DAMs, established file naming conventions, and oversaw downloading/uploading processes to maintain efficient workflows. Collaborated with merchandising, operations, and customer service teams to enhance efficiencies and customer experience. ● Digital Marketing: Created captivating digital ad visuals and managed content across various social media channels to enhance brand presence and reach. Assist with Klaviyo newsletters. ● E-commerce Merchandising: Assisted with merchandising digital content, ensuring quality and accuracy, and aligning merchandised products with event themes on Shopify+. ● Wholesale Marketing: Supported the Director of Sales with NuOrder asset updates, managed a custom press kit for retail partners, and sent monthly wholesale emails to bolster sales efforts. ● Event Activation: Contributed to 23 events nationwide, providing logistical support and ensuring smooth operations. Merchandised pop-up shops for motorcycle and fashion apparel items.