Samantha Mauro: Category Analyst in Stamford, CT

- Generate content for and manage the Facebook, Twitter and Instagram feeds for the flagship location - Communication of local food insecurity and hunger issues, program initiatives and milestones, partnership highlights - Successes used as model for regional and national site replication

- Use of syndicated data to determine brand share and unit counts to support POG development for CPG industry categories (NPD, Nielsen and IRI). - Coding of new products to submit to data source - Create Excel and PowerPoint reports for marketing management to use in annual national corporate sales meetings and buyer line reviews - Helping to transition company from Nielsen to IRI data (includes building a custom hierarchy of products, extensive validation of data and product coding)

Strategize for and implement brand awareness and education through website production, email blasts, social media campaigns, and MS Tag/QR Code marketing. - Provide digital campaign status reports to senior management including analysis of marketing programs with Google Analytics, weekly/monthly tracking on CTR, impressions, video completion rates. Aided in successful digital campaigns exceeding industry average of 0.1% CTR - Web content management utilizing SEO best practices for 500+ CPG items for all personal care division categories. - QA of websites across multiple web browsers and mobile devices - Management of email marketing campaigns. Ideate and coordinate for 12-15 corporate emails a year that are on par or above beauty industry benchmarks for open rate - Manage 5-10 digital campaign budgets and invoicing annually - Social media point person to ensure timely resolve on customer issues brought to our attention via Facebook and Twitter

Update and manage content for Waring website; source and preparation of images in Photoshop and InDesign, photo research, create contact sheets and templates, enter metadata, input of content via CMS to site, proofread copy and content

Extensive use of Adobe Photoshop for processing of digital images for web and iPhone apps.