Samantha Mittman: Fashion + Lifestyle + Celebrity Public Relations Veteran in Philadelphia, Pennsylvania

-Manage internal communications for NYDJ for all departments -Work and assist on strategy for new collections, product and technology launches and consumer communication -Handle all influencer programming for the brand : making sure we have continuous ongoing influencer content for all marketing and social needs - from style guides for e-comm to UGC for social -Execute all influencer communications - from creating briefs to handling contracts and activations for each program -Owner and user of multiple platforms for research, metrics and duties when it comes to handling influencers and assessing their ROI -Share reporting with full company for benefits across sales, marketing, creative, design, finance and more -Work with PR agency to secure press opportunities and planning for the brand -Handle key executive interviews for press opportunities for the brand

-Lead the teams for clients including REVOLVE, FWRD, Reiss, Alpinestars, Kemo Sabe, Ghaia Cashmere, LPA, Britt Netta, 8 Other Reasons, DUCIE and more -Managed media relations and press outreach for multiple high-profile fashion events, securing coverage in top-tier publications -Developed and executed strategic PR campaigns that increased brand visibility and engagement -Cultivated relationships with key fashion journalists and influencers to enhance brand representation -Oversaw the production and distribution of press materials, including press releases and lookbooks -Coordinated press events, ensuring seamless execution and maximum media attendance -Worked on large scale events such as REVOLVE Festival with internal teams and CEO, CBO and more -Mentored junior staff in PR best practices and effective communication strategies.

• Worked on accounts including Sophia Webster, Alison Lou, Hunting Season, Freda Salvador, Beaufille, and The Elder Statesman • Managed sample requests and sample trafficking for all clients • Maintained relationships and communication with editors and bloggers • Provided monthly reports and strategy for all clients • Organized targeted media lists and created media contacts to ensure placements for clients • Assisted on projects and event preparation • Managed hiring and organizing team of interns • Organized editor desk side appointment for all clients

• Assisted on accounts for clients including Billy Reid, Alejandro Ingelmo, Marissa Webb, Richard Chai, NOVIS, Odin Fragrances and Osklen • Managed sample requests and trafficking of all showroom samples • Maintained relationships with fashion magazine and online editors in order to successfully plan and secure placements • Managed requests, RSVPs, and invites for the Billy Reid, Marissa Webb, Alejandro Ingelmo and Richard Chai shows during New York Fashion Week • Provided monthly reports for all clients consisting of placements and clips • Created pitches weekly to ensure placements in editorials and online • Secured feature for Richard Chi for “Lines We Love” on WhoWhatWear.com • Organized celebrity fittings for multiple events including The Emmys and press tours

-Helped manage sample trafficking, shipments, pulls, send-outs, press clippings and press releases for over 30 designers. -Prepared and helped with market and press preview days for a number of accounts including Irene Neuwirth, Cushnie et Ochs, and Jerome Dreyfuss -Assisted with a variety events including Sisley, Diptique, and Krug -Maintained general upkeep of showroom for meetings, celebrity and editor appointments, and pulls -Monitored and evaluated media coverage of luxury fashion clients and beauty clients -Organized and worked on monthly reports for a variety of clients -Worked on a multitude of accounts including Jerome Dreyfuss, Cushnie et Ochs, Longchamp, Hermes, Wes Gordon and Jack Vartanian

-Assisted fashion designer, Duro Olowu, with production and logistics for both Fall/Winter 2011 and Spring/Summer 2012 New York Fashion Week along with Fall/Winter 2011 Fashion Week in Paris -Helped casting director, Bethann Hardison, with model casting and bookings for both Fall/Winter 2011 and Spring/Summer 2012 New York Fashion Weeks -Worked as assistant for Fall/Winter 2011 Lookbook during both casting and on-set production -Served as a liaison regarding public relations and sample trafficking -Assisted with buyer's appointments in Paris and London -Aided with shipping of production