Sameer Shah: Sr. Marketing Campaign Consultant: Employer & Individual – Marketing Team in Placentia, CA

• Managed the day-to-day Marketing operations – Campaign building, campaign design, campaign process improvements, etc. • Worked on improving Email campaign design and campaign execution conversion rate based on ExactTarget email platform. Improved campaign design through execution time-frame by 50%. Email opens, click-throughs and conversion rates increased between 15% to 25%.

• Managed the day-to-day Marketing operations for clients including Marketing colatoral development, proof reading, and publishing. • Worked with the Marketing, Stakeholder Experience Team, and IT team, internal creative team to ensure websites of clients remains the top sites in their respective industries. • Acted as a primary conduit between the business stakeholders and IT teams. Responsible for delivering marketing automation and reporting/analytics strategy. • Deployed Marketing automation tool Eloqua which centralized email marketing, list management, and automated lead scoring and routing. Also, implemented and optimized SEO and SEM campaigns. • Advised clients on CMS (VIgnett CMS) platform and analytics vendor selection, digital marketing multichannel campaign management system to improve relevant customer acquisition, conversion and retention rates.

• Managed all the Marketing projects – end-to-end from inception to launch, ensuring omnichannel marketing integration and timely implementation. • Managed creative agency vendor and IT agency to execute and enhance the digital operations - Unique site visitors up 45%, reduced media spending by 50% via P&L margin improvement (from replacing $1 Million media budget with implementing digital content strategy and SEO traffic) • Acted as a subject matter expert for Digital Operations for internal Marketing team on their campaigns. Documented and trained product marketing teams on best practices in these areas

Managed the day-to-day digital operations of the AACN.ORG development, releases and upgrades, general O&M and web reporting in a metrics driven and fast environment. Implement Digital communications & marketing programs, including organic and paid search campaigns, email and mobile marketing, Web Analytics and online behavioral targeting. Defined enterprise Marketing road-map and strategy for four distinct lines of businesses. Increased conversion rates (of Digital Marketing Campaigns) by 20% from A/B and multivariate testing in just one year. Drove over 20K leads a month with 20% YOY growth in new membership via paid media, affiliates and partners. Integrated website analytics, Content Management System and CRM platforms giving full visibility into consumer behavior. Created enterprise web service platform for Digital Marketing that synchronized location content driving double-digit ROI

Spearhead the development and implementation of B2C Digital Strategies. Accountable for foresight, strategy, and project budget allocations. Implemented web content, digital promotional & marketing programs, including organic and paid search campaigns, email and mobile marketing, Web Analytics and online behavioral targeting. Developed and implement innovative online tools and features to enhance awareness and optimize services offered. Collaborated with cross-functional teams, senior stakeholders, C-level executives. Managed $11M+ online marketing budget. Led high-caliber team of online marketers, in addition to data-, content-, and creative-experts. Developed key metrics and benchmarks for success for all Interactive campaigns. Delivered 400%+ revenue growth by leading entire spectrum of digital promotional & marketing initiatives. • Increased 47% total online revenue by implementing new online features and usability tools. • Recognized with 2009, 2010 and 2011 ASTD’s BEST, eHealthcare Leadership Award and a MarCom Award for creativity and functionality on the recently redesigned web site for Prescription Solutions. • Enabled conversion of 30% site visitors and prospects into web customers by partnering with IT, Clinical Team, Business Development, Sales & Marketing, and eCommerce to optimize integrated interactive strategy.

Cofounded and operated an online diamond & jewelry business. Led the vision, strategy, and implementation of the web portal via product merchandizing, content management, organic and paid SEO, SEM, email marketing, affiliate management, and management of fulfillment centers. Coordinated product exploration, site search, user experience, customer acquisition and retention, and product development. Developed plans and made cases for key investments and resources. Managed $1.1M online budget. • Grew $14M annual revenue in online ventures with limited capital and resources. • Captured $20-22M annual revenue through aggressive online and ecommerce marketing strategies. Successfully negotiated sale of company with significant profit.