Sara Allison: Product & Marketing Specialist in Tampa
Sara Allison
Product & Marketing Specialist
Tampa | United States
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Summary
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Work experience
Members Trust Company
Product & Marketing Specialist | 10/2019 - Current
Creates and manages the marketing content calendar.
Develops and distributes marketing campaigns across channels. Produces copy and graphic design elements for landing pages, blogs, emails, press releases, social media, and digital advertisements.
Oversees website strategy to improve user experience and SEO.
Collaborates with corporate partners on marketing strategy and business plans. Identifies opportunities for growth in existing partnerships. Develops partner onboarding/training guides and materials.
Researches and monitors industry trends to inform potential market opportunities and campaigns.
Leverages analytics tools and tracks key performance indicators to evaluate the effectiveness of marketing initiatives.
Executive Assistant
Members Trust Company
Offers direct support to the President/CEO. Drafts written communication, both internal and external, for the CEO and other key stakeholders as requested.
Designs, writes, and distributes Annual Reports.
Collaborates with department leads to plan and execute strategy for client success, satisfaction, and engagement.
Coordinates conferences and major events.
Florida State University
Lead Editor | 08/2016 - 08/2018
Proofed 20,000-30,000 words per week for clarity, grammar, and style.
Education history
Florida State University
Bachelor of Arts in Editing
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