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Sara Allison: Product & Marketing Specialist in Tampa

Sara Allison

Product & Marketing Specialist
Tampa | United States
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Summary
Activity
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Work experience
Image Members Trust Company

Members Trust Company

Product & Marketing Specialist | 10/2019 - Current

Creates and manages the marketing content calendar. Develops and distributes marketing campaigns across channels. Produces copy and graphic design elements for landing pages, blogs, emails, press releases, social media, and digital advertisements. Oversees website strategy to improve user experience and SEO. Collaborates with corporate partners on marketing strategy and business plans. Identifies opportunities for growth in existing partnerships. Develops partner onboarding/training guides and materials. Researches and monitors industry trends to inform potential market opportunities and campaigns. Leverages analytics tools and tracks key performance indicators to evaluate the effectiveness of marketing initiatives. Executive Assistant Members Trust Company Offers direct support to the President/CEO. Drafts written communication, both internal and external, for the CEO and other key stakeholders as requested. Designs, writes, and distributes Annual Reports. Collaborates with department leads to plan and execute strategy for client success, satisfaction, and engagement. Coordinates conferences and major events.
Image Florida State University

Florida State University

Lead Editor | 08/2016 - 08/2018

Proofed 20,000-30,000 words per week for clarity, grammar, and style.
Education history
Image Florida State University

Florida State University

Bachelor of Arts in Editing

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1501 Lincoln Blvd.#1014 Venice, CA. 90291