Sara Golla: Brand Marketing Specialist (HI-CHEW) in LONG BEACH, CA

Developed and executed business marketing strategies to increase awareness, generate trial, grow sales, and build a loyal customer base for the HI-CHEW brand in the United States. Responsibilities include marketing, digital marketing, channel marketing, agency and budget management, partnerships, sampling coordination, event execution, licensing, collaborations, and customer service. -Managed 360º brand marketing strategies and evaluated the success of these campaigns and activities through sales data and consumer insights. -Built awareness through influencer programs, content creation, SEO/SEM, display and OTT video advertising, ensuring campaigns are exceeding industry benchmarks and established KPIs. Prepared monthly campaign reports and presented them to the company and stakeholders. -Managed a $6.5M annual A&P budget, optimizing spend based on collective brand-building goals. -Main point of contact for all of Morinaga’s agency partners. Ensured agencies met or exceeded goals on time, within budget, and delivered results based on set KPIs. -Worked synergistically with the sales team by planning and coordinating trade shows as well as executing retailer-specific material requests and promotions. -Managed partnership negotiation and execution with partners such as Six Flags, Menchie's, St. Louis Cardinals, Tampa Bay Rays, Chicago Cubs, Anaheim Ducks, The Color Run, Chuck E. Cheese, Barnes & Noble College, and more. -Implemented a new customer service software program called Zendesk to improve efficiencies and respond to an increased volume of inquiries. Managed high-level complaints with regulatory teams and advised on improvements with customer relations team members

Built and executed digital marketing strategies for a newly-launched SaaS software designed to help Amazon sellers manage their business. Worked along side a digital marketing agency partner and software development team to strategically raise awareness within the Amazon selling community. -Developed brand marketing strategies for a just-launched Amazon seller tool from the creators of Hello Profit, by targeting a niche industry audience of eCommerce professionals. -Managed long-term partnership strategies, performed outreach, and maintained relationships with influencers and affiliates. -Developed social media and email strategies from the ground up including creating social media and email content, building email series and content calendars, and managing community engagement. -Coordinated guest features, spoke on the brand’s behalf in video and podcast interviews, and authored software reviews, monthly newsletters, and blog articles.