Sarah Mayer: Director of Marketing

Recruited to pioneer the marketing department from the ground-up by defining the brand identity, developing the marketing strategy, managing a multi-million dollar budget, and recruiting and leading a team across social media, PR, website, search engine optimization (SEO), events, content, and creative design, surpassing revenue goals now projected at $22.2M+ in the first year on the market. • Developed and executed a go-to-market (GTM) strategy in 6 weeks which generated $500k in revenue in the first 2 days • Expanded organic social media reach by 357% in the first 2 months by designing the company's first product marketing strategy (Instagram, Facebook, Adobe Creative Suite) • Landed 140 retail partnerships in the first 140 days on the market by defining an omni-channel digital marketing strategy to accelerate brand reach while navigating federal regulatory obstacles, utilizing the website (WordPress), social media (Instagram, Facebook, YouTube), PR, email marketing (MailChimp), event marketing (Promomash), and measuring sell-through (Salesforce) • Slashed agency costs by 266% by negotiating and directing vendor output, allowing for the reallocation of budget towards marketing campaigns that produced 2x positive ROI

Enlisted to remotely lead the demand generation team and reposition the marketing department from reactive and unmeasured, to prescriptive and data-driven. Managed and counseled the digital marketing, email marketing, and marketing operations groups to bring strategy to the next level, aligned and acted as liaison between marketing and sales departments through targeted campaigns and processes to maximize demand at each stage of the funnel, and collaborated cross-functionally with product marketing, PR, content, and events teams to drive measurable omni-channel marketing campaigns resulting in true ROI. • Tripled Marketing Qualified Leads (MQLs) and doubled Sales Qualified Leads (SQLs) in first 8 weeks by strategizing, launching, measuring, and advancing company's first multi-channel marketing campaigns across pay-per-click (PPC) (Google Ads, Facebook Ads, Instagram Ads, Bing Ads), organic media (WordPress, LinkedIn, Instapage), organic social (LinkedIn, Instagram, Facebook), and email (Hubspot, MailChimp) • Generated $2M+ in pipeline in first 2 months by adopting and overhauling account-based marketing (ABM) programs to refocus segmentation targets and content (Salesforce, Salesloft) • Multiplied conversion rates by 17% in first 4 weeks by analyzing middle-of-the-funnel conversion rate optimization (CRO) issues (Google Analytics, Looker) and executing an upgraded customer experience (CX) plan including strategizing new demo and free trial lifecycle journeys

Owned the direction of demand generation programs, spearheading the marketing and business development technology stack, and leading a team across marketing operations and business development to align top-of-funnel marketing campaigns for pipeline growth. Conceived multi-touch attribution analytics, developed the customer lifecycle, and applied funnel improvements to demand generation programs • Boosted engagement by 200% and gained a 17% promotion in lead generation annually by strategizing and deploying multi-segmented email nurture campaigns targeting each stage of the funnel (Marketo, Salesforce, InsightSquared, Salesloft, DiscoverOrg) • Created 40% YOY escalation in pipeline by establishing a webinar program to increase lead generation (Citrix) • Analyzed customer data to diagnose a 12-step attribution model, shifting content strategy focus to support lead generation (Bizible)

Responsible for diagnosing innovative marketing operations programs to align with business development, with a focus on lead generation. Progressed vendor and digital marketing agency ROI by pivoting and managing focus on conversion rate optimization (CRO). • Surpassed MOM goals by 30% by instituting analytics and proving marketing impact on bottom line (InsightSquared, Salesforce) • Improved pipeline by 18% after instituting predictive analytics to target optimal sales opportunities (SalesPredict)

Composed and maintained the marketing and sales tech stack while revitalizing the processes and strategy behind usage. Sole admin for Salesforce, Eloqua, and Marketo. Owner of all email marketing campaigns which made up 88% of sales attribution. • Shortened sales cycle by 3 weeks by designing a marketing analytics strategy around intent data and developing lead scoring model • Migrated the company from Eloqua to Marketo in 6 weeks without prior automation knowledge

Provided support to the marketing department spanning across operations, data manipulation, lead generation, and event management.