Schaeffer Kuzman: Director, Business Development in Los Angeles, CA

-Directed internal and external Social, Web, Video, Research, PR and Design teams. Leading and executing multiple projects from concept to final launch - Analyzed industry & competitor best practices with research team and implement key findings into digital campaigns and projects - Developed full brand design identities - Produced photo & video shoots, and experiential & PR events - Forged relationships with clients, securing long-term contracts and surpassing financial goals by targeting project add-ons - Led new business pitches, winning 20+ new project and retainer clients in 2022

- Maximized top-tier media exposure for brand products or initiatives through collaborative events and personalized outreach to editors - Managed client social channels, tracking performance, coordinating influencer outreach programs and creating detailed analytics reports - Wrote technically on behalf of the client for press releases, announcements and collateral - Coached media-facing clients, guiding their on-air or in-person interviews with Cheddar, Complex, GQ, Gear Patrol, SELF & more

- Oversaw brand direction in private label launches, store openings and seasonal buying - Built relationships with the goal of collaborating with unique brands(ex: Summer Sessions branded beer by Peak Organic) - Successfully ideated, negotiated and produced special events to drive sales, strengthen existing - Constructed and measured performance of email marketing campaigns and newsletters - Created content and shaped on social media accounts, achieving 67% increase in following and consistent high engagement